With the official launch of Magic Leap One, expected by the end of the summer, Magic Leap's hype machine has just suffered a big blow with the sudden loss of an important marketing director.
Magic Leap confirms the departure of Jeff Gattis, vice president of product marketing, to Recode and named "personal reasons" regarding the reason for his sudden departure.
Gatti's resume includes stations at HTC, Qualcomm, Microsoft, and TiVo. At HTC, he worked in the HTC Vive VR headset team including Connected Products, but left before the Vive launch to join Magic Leap in November 2015.
From a business perspective, product marketing is the function that develops the "go-to-market" strategy of a company or how a product is positioned, priced and sold to the target audience. Part of this strategy is already evident in Magic Leap's positioning of the Magic Leap One: Creator Edition for developers as well as in the alliance with AT & T for the consumer market.
Over the last few years, Magic Leap has been the market leader several high profile personal histories. In 2016, the company's PR Chief Marketing Officer left Andy Rubin's Essential in the immediate sequence. Earlier this year, the company sued a former employee for theft and a security officer for violating trade secrets against Magic Leap.
This latest departure comes at a particularly critical time, considering that the leader in the product market should logically be the very last person jumping right in front of the product launch. Nonetheless, the go-to-market strategy is in place, and the Magic Leap marketing team is already executing its plan, leaving Gatti's fingerprints on the market.
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