قالب وردپرس درنا توس
Home / Tips and Tricks / Magic Leap Pivots to Enterprise announces new business-focused services with a slightly different name «Magic Leap :: Next Reality

Magic Leap Pivots to Enterprise announces new business-focused services with a slightly different name «Magic Leap :: Next Reality



As we predicted at this time last year, Magic Leap is finally breaking away from the hype surrounding consumer electronics to tie in with corporate customers.

On Tuesday, the company announced a new name for its device – the Magic Leap 1, instead of the Magic Leap One Creator Edition. In addition, the company now offers a new "suite of services" for business customers.

The new Magic Leap Enterprise Suite includes an updated version of the hardware, two years of dedicated omnichannel support and two years of access to Device Manager with enterprise-level enterprise support from Magic Leap, two-year access to a RapidReplace program, and a two-year extended warranty.

As expected, the price of the new offer is $ 2,995, slightly higher than the price of the new $ 2,295 price offered by the original. (The name "Magic Leap 1

" also applies to non-enterprise products that sell for $ 2,295.)

Image via Magic Leap [19659007] However, apart from better access to the company's internal support infrastructure, it is not entirely clear what you get for this higher price and a (slightly) different name. What's different is that the company is finally making a direct reference to its potential competitor, the HoloLens 2, by comparing the lighter weight (316 grams) to the Microsoft (566 grams) device.

Magic Leap released a graphic comparing product weight to HoloLens 2. Image about Magic Leap

Although there is really no competition between the two only now (the HoloLens 2 is the superior device and Microsoft has a longer range due to its software infrastructure and partnerships). It's significant that Magic Leap is finally trying to connect directly to HoloLens when it comes to promoting corporate customers.

] We projected a shift into the business area for Magic Leap last year, but in recent months, Magic Leap's public profile has continued to focus on consumer-oriented apps, such as games, to promote its platform. This seemingly abrupt shift in corporate philosophy followed immediately after the detrimental reports by Next Reality on executives leaving the company, chasing new funds and transferring the company's patents to JPMorgan Chase, and a subsequent report from The Information The sales of Magic Leap are far below expectations.

Image via Magic Leap

Worse, these reports might not have come time for a company trying to secure new investments while its Patents are in limbo.

Magic Leap's corporate focus may turn out to be a little later than expected at a time when it appears more in response to negative news than to a company. It's finally here and the company publicly admits it's HoloLens 2 from Microsoft has to beat. This is a big challenge, but this corporate move could be Magic Le. The best chance for ap to turn his fortune, as some have been wondering how long Magic Leap will have any spring in its spatial calculation.

Do not Miss: NR30 – Next Reality's 30 People to Watch Augmented Reality for 2019


Source link