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Home / Tips and Tricks / Magic Leap Teams with Andy Serki's Effects Studio Imaginarium for New AR Experience «Magic Leap :: Next Reality

Magic Leap Teams with Andy Serki's Effects Studio Imaginarium for New AR Experience «Magic Leap :: Next Reality



The Magic Leap critics have been circling for a few weeks now, but that does not stop the company from forging new partnerships. Magic Leap's latest merger is with actor Andy Serkis and his British The Imaginarium Studios

"Using Performance Capture gives us the ability to authentically represent the actor's intention," said Matthew Brown, CEO of The Imaginarium Studios , in a statement on the website of Magic Leap. "With Magic Leap technology, this power is drawn from the screen to the viewer's world, storytelling as it should be: immersive, personal and integrated into our world."

Those unfamiliar with Serkis will almost certainly know his motion-capture work from film franchises such as the Lord of the Rings (with Serkis as Gollum), the Planet of the Apes (with the actor as Monkey Monkey Caesar) and Star Wars (with Serkis as Supreme Leader Snoke)

Digitally captured performances that transform humans into 3D constructs and insert them into any computer-generated environment increasingly used for augmented reality content. In collaboration with the Imaginarium Studios, Magic Leap shows how some of the big studios will soon be able to use traditional motion capture content as a simple way from movies to high-level AR content.

Learn more about how the Imaginarium Studio works The video below:

The first collaboration between the two companies is for a creature called Grishneck. "The experience follows Grishneck jumping from a physical screen into the user's environment, creating the perfect backdrop to highlight Magic Leap's spatial computing capabilities and The Imaginarium Studio's expertise in performance tracking"

We've tested and At the time of writing, the experience does not seem to be available anywhere on the Magic Leap One menu but we'll keep watch and let you know if it will turn up soon.

"Working with Andy [Serkis] and his team inspired me from day one," said Andy Lanning, executive creative director at Magic Leap. "The result of seeing Magic Leap partner with The Imaginarium Studios will change the way we see and experience entertainment in the future."

Do not miss: Magic Leap releases Helio Experiments demos, finally giving us the infamous AR Whale


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