In recent months, the Magic Leap One has frequently tied promotions to groundbreaking entertainment properties, but so far the startup's latest coup has been.
On Wednesday, HBO announced an upcoming Magic Leap One experience that will announce fans experience the world of Game of Thrones in Augmented Reality.
The experience is called "The Dead Must Die: A Magic Jump Encounter" and will be available at selected AT & T stores in the US. This installation ultimately honors Magic Leap's commitment to installing Magic Leap demo stations in its AT & T stores last year, but no one imagined the unit joining any of the top franchises in the entertainment industry could.
It is important to know that this particular experience is not limited to a geek-centered audience Dedicated to franchises such as Star Wars . or Star Trek is a key mainstream entertainment program that will force even non-geeks (ie mainstream consumers) to find their way to an AT & T business, the Magic Leap One try. 19659002] And if fans are impressed by the experience of Game of Thrones and want to try more spatial computing, the Magic Leap One (for $ 2,295) will be available directly at AT & T's store, in which Demo is hosted.  "The Magic Leap Encounter challenges fans to confront a White Walker and lead the fight for the living," HBO blog post on the network's website.
"Curious visitors are endowed with a Magic Leap One in a physical space reminiscent of King's Landing This quickly turns into a menacing, icy scene seeking investigation, with the torch in hand turning visitors into soldiers in a stalemate as a frozen portal reveals the deadly world beyond the Wall. "
The timeline for the AT & T store experience relates to specific cities and dates: Boston (the Boylston AT & T store) on April 1 in Chicago (Michigan Avenue AT & T business) on April 3 and San Francisco ( 1st Powell AT & T business) on April 6 Relations between companies could provide more immersive experiences over the coming months and years.
AT & T recently acquired Time Warner Inc. for $ 85.4 billion. With this acquisition, AT & T controls popular entertainment properties including HBO ( Game of Thrones ) and Warner Bros. (all.) T The DC comic films such as Aquaman, Batman, Superman, and Wonder Woman ), CNN and others. The possibilities of Magic Leap to offer even more first-class entertainment through its AT & T deal are almost unlimited.
"Our journey with Magic Leap to transform industry and consumers begins today with the launch of the Magic Leap One, which is available only at AT & T," said John Donovan, CEO of AT & T Communications, in a statement , "Together with Magic Leap, we're shaping the future of education, telemedicine, sports, entertainment, and everyday experiences exceptionally, but there's even more creativity, 5G will help drive the next generation of spatial computing, delivering interactive content everywhere."  Pictures about AT & T
In addition to the Magic Leap experience, AT & T will also host a series of other Game of Thrones -related promotions ahead of the series finale. Customized digital games, exclusive video content, VR experiences, and Game of Thrones costumes and memorabilia are featured at the aforementioned AT & T stores and a store in New York City.
HBO also launches a free Game Of Thrones Challenge game via DirecTV (channel 512). From April 1, fans will have the chance to win a replica of the Iron Throne by entering a sweepstake through the AT & T Thanks app.
The new HBO experience on Magic Leap is extremely limited, although a Leader of Magic Leap on Twitter has hinted that it could eventually come to all Magic Leap users. However, given the popularity of Game of Thrones which airs its eighth and final season on April 14, it is possible that fans from other states travel to try the experience.
If HBO strives to keep up to date with the in-store events, it suggests that fans follow the hashtag #TheDeadMustDie.