One week after L.E.A.P. As part of the conference, our news from the Magic Leap will continue to flow. The content boss of the company gives us an insight into the corporate strategy and Twilio shares what his virtual chat app looks like. Elsewhere, the demand for AR remains high among companies, with Jaunt shuttering its VR business for building its AR content services. Adidas also demonstrated how retailers can leverage AR store experiences through Adobe AR tools.
Magic Leap Content Chief: "We're trying to give you super powers"
Over the years, Magic Leap's long-seasoned cover of The Secret has led some viewers to shop in the company's dream before using the device while for others the secrecy provoked the kind of resentment and overcorrecting criticism normally reserved for the mighty Apple.
Now, Months After the Magic Leap Following its release, the company finally had its first public appearance with developers, early adopters and the media on the LEAP conference. It is no longer about smoke and mirrors and NDA agreements. Magic Leap has finally come under scrutiny. But this review did not end in the release of the device or the parade of executives on stage in the last week of L.E.A.P.
Finally, the company's leadership is ready to answer some of the more specific questions that we did not receive answers to during the pre-release controlled embargo interviews or short post-software demo question and answer sessions. 1
REALITY BITES : AR continues to attract corporate users, with Lenovo just being the latest. The company has signed an agreement with IBM Services to improve its call center with AR remote support and AI support
Twilio Preview Magic Leaps Avatar Chat Experience
On Thursday, another piece of Magic Leap at one of Stage presentations followed Jeff Lawson, co-founder and CEO of Twilio, staging the Magic Leap One to introduce the first live demo of "Twilio's Signal" developer and customer conference in San Francisco's new Avatar chat app Company
REALITY BITES : A report by International Data Corporation predicts that by the end of 2018 approximately 220,000 AR headsets will be delivered n In the newly robust mobile AR market, the company has adjusted its longer-term projections for the growth of AR headsets. More than 21 million headsets are expected in 2022, but only 2.8 million units are expected for the consumer segment.
Jaunt cuts jobs as he jumps on VR for AR
After building his virtual reality business, Jaunt is leaving the technology to focus on developing tools for creating augmented reality content.
The company cited a robust response to its Volumetry Capture Technology as one of the reasons for its business decision.
Therefore, in the coming weeks, the company will begin closing its VR products and services and working with existing customers to ensure that existing projects are completed.
Movement is bad news for some of Jaunt's domestic workers. Read on to learn how they were influenced and how Jaunt's decision reflects the strategic direction of some of their high-profile investors …
REALITY BITES : Transition, QR Codes. VUFO mother PTC has introduced VuMark barcodes to AWE Europe this week. The codes support the embedding of hyperlinks and AR content as well as the presentation of company logos in the middle of the labels.
Adidas tests Adobe Projects Aero for AR Experience in Retail Stores
At its annual MAX event. Englisch: bio-pro.de/en/region/stern/magazine/…1/index.html Adobe gave the audience a preview of their new augmented reality authoring tool in the Keynote presentation.
As part of the preview, Adobe showed a collaboration with Adidas, which focuses on augmented reality retail store of the future.
REALITY BITES : Packaging company Constantia Flexibles reports that 69% of consumers Prefer products that offer smartphone interaction. Now, this company has partnered with Wikitude to integrate AR content into a wide range of product packaging for customers.
Every Friday, Next Reality gives an overview of the latest headlines in the financial world of Augmented and Mixed Reality. This weekly Market Reality column includes financing announcements, mergers and acquisitions, market analysis and the like. In previous issues of Market Reality, you'll find more news that you may have missed.