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Home / Tips and Tricks / Magic Leap upsets C-Suite, mixing two top executives to consultant roles «Magic Leap :: Next Reality

Magic Leap upsets C-Suite, mixing two top executives to consultant roles «Magic Leap :: Next Reality



After launching Magic Leap One, Magic Leap has thrown two more executives out of their leadership roles.

Chief Marketing Officer Brenda Freeman and Chief Business Officer Rachna Bhasin were transformed into advisory roles, but will continue to report to CEO Rony Abovitz.

Freeman and Bhasin came to Magic Leap in the fourth quarter of 2016, a time when the company was making noise due to its upcoming rollout augmented reality device.

In fact, Freeman announced shortly after his arrival at Magic Leap in December 201

6 that Magic Leap is "racing towards the start". About a year later, Magic Leap introduced Magic Leap One, which was released in August 2018.

"Following the successful launch of the Magic Leap One Creator Edition, Brenda Freeman will take on a new role for Magic Leap As a Special Projects Advisor reporting to the CEO, the company wrote a statement that TechCrunch .

. "In this capacity, Brenda will serve as a prominent proponent of Magic Leap and contribute Tell the story of how we bring the Magicverse to life through the power of Spatial Computing. Brenda will continue to be a fearless leader to make things different and remains a passionate advocate for creating a technology ecosystem that is both vibrant and culturally diverse to work with Brenda in her new role.

Bhasin, who joined Magic Leap shortly before Freeman in October 2016, was the company's voice in announcing strategic partnerships with Shutterstock, Air New Zeala, and Framestore, who worked with the airline to promote Fact or Fantasy Game for Magic Develop Leap One.

"Rachna Bhasin joined Magic Leap to launch our first product, and with the successful launch of the Magic Leap One Creator Edition in August, she now joins Magic Leap as a Senior Advisor and reports to the company CEO, "it says in the statement of the company. "We are extremely grateful for Rachna's previous contributions to Magic Leap and she continues to be a valuable member of our team."

The moves form a pattern of leadership moves around the launch of Magic Leap One. In the days before the launch of Magic Leap One, news broke that Jeff Gattis, VP of Product Marketing, left the company for personal reasons. On the day of its launch, the company announced that it had hired Omar Khan as Chief Product Officer in mid-July.

While Magic Leap Next Reality has not confirmed so much, the move seems to be a diplomatic means to change the direction of the company, with the launch of Magic Leap One now in its rearview mirror.

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