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Home / Tips and Tricks / Magic Leap Used to Bring AR to H & M and Star Wars Fashion Collaboration in Tokyo Developed by Warpin Media «Magic Leap :: Next Reality

Magic Leap Used to Bring AR to H & M and Star Wars Fashion Collaboration in Tokyo Developed by Warpin Media «Magic Leap :: Next Reality



The Magic of Leap, but in Japan, The Force is with the augmented reality startup.

Japan's arm of fashion retailer H & M and Disney are using the device to promote a special promotion of customized Star Wars apparel.

Moschino's fashion event last year in New York.

This time around, the team is using the Magic Leap One to allow sci-fi loving fashion fans to create their own Star Wars t-shirts using the augmented reality device.

Image via H & M

"It's a great example of technology that can help deliver value through product customization and on-demand production," said Lucas Seifert, H & M Japan's country manager, in a statement.

In all, there are 12 designs that customers can interact with, each of which will be

Images via H & M

The experience is being offered at the Harajuku branch of H & M, a massive multi-

A special pre-opening event will be held in the middle of Tokyo's famed fashion district.

Dec. 12.


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