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Magic Leap vs. Nreal Lawsuit, Disney & Target Do AR Marketing, Sotheby's comes to Magic Leap One's Next Reality



Magic Leaps lawsuit against Nreal took a fascinating turn this week as Magic Leap set a date to discuss the matter with Nreal. But a new partnership, which was closed by Nreal, reinforces the duel between the two AR Wearable manufacturers.

In the meantime, Magic Leap, YouTube, and Target are bringing (or getting) some big brands to their respective AR platforms. On the front of the AR headset, Magic Leap convinced Sotheby & # 39; s to port its mobile AR app Curate to Magic Leap One – and we had the chance to use the app for a test.

In the mobile AR world, YouTube has expanded its new virtual fitting feature on Hollywood, as Disney has used the AR tool to commercialize its latest movie. And Target has deepened its relationship with Snapchat with its third AR ad this year.

Magic Leap encounters obstacles when it comes to bringing Nreal to justice

The legal drama about the Chinese startups Nreal and Magic Leap continues, and now there is finally an update. For months, the legal team of Magic Leap tried to contact Nreal and its founder Chi Xu with little success. But that changed a few weeks ago. Read on to learn more about the latest developments in the statement … On Friday, Nreal announced that it will work with China Unicom, China's fifth-largest mobile operator, to sell Nreal Light smartglasses in 400 retail outlets to bring the land. Read on to find out why Nreal's partnership with China Unicom could thwart Magic Leap's chances of entering the Chinese market …

Picture of Nreal

REALITY BITES: In every way, it looked like Harry Potter: Wizards Unite made a real effort to replicate the success of Pokemon GO. Instead, the game was a run. Meanwhile, in Dragon Quest Walk, a mobile AR game based on Square Enix's popular Japanese role-playing game, an unlikely candidate has emerged for dethroning Niantic's AR flagship game. The game earned more than $ 86 million in its first month.

Sotheby & # 39; s Puts Virtual Interior Decor on Magic Leap

It may sound strange to call home decor exciting, especially if you're not a pro in this industry. But that's exactly what it is when combined with Augmented Reality.

We recently discovered how much fun it can be when we downloaded the new Sotheby's Curate App for the Magic Leap One.

Continue reading for our impressions on the Sotheby's Curate App and why the app could make the Magic Leap One a must-have for interior designers and real estate professionals …

Image by Adario Strange / Next Reality

REALITY BITES: The augmented reality platform maker 8th Wall has expanded the strength of his leadership team. Tom Emrich, former co-producer of Augmented World Expo and mentor / adviser to AR-dedicated early-stage venture fund SuperVentures, has accepted a position as Vice President of Product at 8th Wall.

Disney Spends YouTube Cosmetics AR on Movie Promotion

On Monday to promote the release of Maleficent: Mistress of Evil which debuted on Friday in US cinemas, Disney released a virtual Make-up sample experience on YouTube.

Disney taps make-up Artist Promise Phan, whose YouTube channel has garnered nearly six million subscribers, filmed a make-up tutorial for viewers to replicate the look of the Mistress of Evil herself.

Continue reading to learn more about the YouTube AR experience and how it could mean the entry of a new competitor in AR film marketing against Snapchat and Facebook …

REALITY BITES: Two years ago, Google launched exclusive Pixel 2 AR stickers. And last year, Companion y renamed the AR camera effects a Playground for Pixel 3. This year, the disclosure of Pixel 4 did not reveal an expression of the phrase "augmented reality" and no new AR functions (though Project Soli has some potential) AR use cases). Does Google already have a source feature on Playground? Finally, Pixel 4 will not support the Daydream VR because Google no longer supports Daydream Viewer. The time will tell.

Target Enables Further Snap-in AR Advertising Purchases

Big box retailer Target has recently been in an augmented-reality advertising spree over Snapchat.

The most recent example was unveiled on Tuesday, comes with a pair of Halloween theme experiences available in the Snapchat camera carousel.

Continue reading to learn more about Target's AR experiences and how they benefit the retailer's traditional brick-and-mortar business …

Images by Tommy Palladino / Next Reality

REALITY BITES: Compound Photonics and Plessey Semiconductors have joined forces with her In the opinion of the smallest 1080p microLED-based display developed. With a size of 0.26 inches, the system is ideal for near-eye displays for AR wearables.

Next Reality reviews every Friday the latest headlines from the financial side of augmented and mixed reality. This weekly Market Reality column includes funding announcements, mergers and acquisitions, market research and the like. In previous issues of Market Reality, you'll find more news that you might have missed.

Cover picture about Nreal / YouTube

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