Some people believe that art makes artists immortal, and now one of the most recognized performance artists in the world is working to bring this immortality into the realm of augmented reality.
Marina Abramovic uses the Magic Leap One in addition to the volumetric capture technology to perpetuate her latest piece "The Life". This week, auction house Christie's announced that copies of "The Life" will be held in a worldwide first mixed reality auction in 2020.
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Abramovics work is being used by many outside the art world for their artistic encounter and subsequent engagement with the arts Music mogul Jay Z considered a pioneer of performance art, which is why she chose the Magic Leap.
And while the haunting project of the 72-year-old artist will enable a life beyond the grave, those who want to buy their immortal 3D image at Christie's can not implement the cheap – Christie & # 39; s estimates the price of each of the three editions of the video at $ 775,000.
What does the buyer get for this price? Well, the volumetrically recorded performance in "The Life" lasts 19 minutes, was produced by British studio Tin Drum and shot in 4D Views, a volumetric recording studio in France. The performance was originally screened for the British audience with Magic Leap One headsets at the Serpentine Gallery.
A small but sold-out audience in the gallery was hired by the staff to watch the AR presentation in a semicircle to see Abramovic perform in the middle of the room.
In the run-up to the auction in October 2020, the experience will also go on a world tour.
"One hundred years later, as someone who has ever known she lives, there will be people who see her entering the room and feeling for it has a connection of human experience, "said Tim Eckert, founder of Tin Drum Studios, in a statement by Christie's.
Abramovic seems to be obsessed with the topic of presence that she introduced in her project "The Artist Is Present" published a few years ago at MoMA.
For the Performance She sometimes had hours of eye contact with hundreds of strangers. She gave a closing speech in which she said that the silence in the midst of the raging New York tempo and the noise would make people present in the here and now.
The even more abstract idea that 3D presence has value (and death does not) the end for performing artists) appears in pop culture every few years, for example, in this year's episode of Black Mirror a hologram of a brain-dead actor (played by Miley Cyrus) is exploited by their dealers. We also saw real gains at Coachella in 2012, when a hologram by the long-dead rapper Tupac appeared there.
Therefore, it is not hard to imagine that augmented reality surveys could trigger a bidding war at Christie's next year and turn out to be very serious for those who have an eye on the future of the arts Coin.