Marvel Studios, which was already a dominant force at the box office, also appears to establish itself as the ruler of augmented reality media.
After licensing Iron Man to Hasbro for the Hero Vision Iron Man AR helmet. Avengers: Infinity War Marvel returns to the AR for Avengers: Endgame with Ubtech's Iron Man MK50 robot unveiled on Tuesday.
The Mobile App for iOS and Android Companion, which acts as a control interface, allows users to control the walking and speaking robot in augmented reality wargames and missions. Using the camera of their mobile device, users can insert their image on a display under the Iron Man's helmet.
The Toy's non-augmented reality features include fully controllable engines, lights, and sound, as well as an "Iron Guard Protocol." this reacts to sound and light, among other things.
The robot costs $ 289 and is available directly from the Ubtech website.
For iPhones and iPads, the robot uses ARKit and requires iOS 11 or higher. For Android, the minimum operating system requirement is Version 7.0 (API Level 23), but experience is optimized for ARCore devices, including Samsung Galaxy S8 Series, S9 Series, A5, A8 +, Note8, Google Pixel, Pixel 2, Huawei P20, P20 Pro and the LG V30 + and G6.
The third and fourth installments of the Avengers movies are no match for just the two AR toys, but also a Playmoji pack for Pixel's Playground app, the cover story for the first issue of the Regal Cinema AR Magazine, Playbill and AR Camera Effects for Facebook and Snapchat
There are no official leaderboards other than my own observations. Marvel's closest competitor comes from Disney in the Star Wars franchise. With experiences ranging from an AR game set and Magic Leap app to an AR scavenger hunt and Playmoji (though Star Wars had already returned to the app when it was called AR Stickers), Star Wars could actually be the starring role keep volume entertainment franchise dealers for AR. On the other hand, the Jurassic Park franchise has brought many of the same experiences and its own AR game on the table.
Nevertheless, Marvel charges AR a similar expense for its products and promotions. With an expanded array of characters regained by Fox and ready for movie re-starters, Marvel will have even more options for the AR experience over the coming months.