The luxury car manufacturer Mercedes-Benz has joined the growing list of automakers using Augmented Reality to assist in this case via the Microsoft HoloLens.
The company employs more than 100 HoloLens devices – the Mercedes Benz Global Training Program – in its Mercedes, where approximately 450 management, product, branding and sales people have access to the devices.
HoloLens participants are able to examine 3D models of vehicles, their inner parts and their complex vehicles To understand systems in more detail. The device also gives them the opportunity to learn how to apply AR technology to their various tasks in general.
The communication and media studio IJsfontein showed one of the training experiences by video. In collaboration with the Roadside Expert Network and Mercedes-Benz Global Training, the app enables customers to view the various features of a Mercedes-Benz A-Class in augmented reality.
"One of our subscribers, a sales professional, told us that HoloLens would allow him to need only one car in his showroom," said Ralf Krieger, coaching coach at Mercedes-Benz Global Training, in a Microsoft blog post , "He imagined using HoloLens so that his customers could touch the physical car, but see through mixed reality what the same model would look like if they wanted different components."
In the post, Microsoft shows how adaptive AR can be across audiences. For example, Kriegers colleague Walter Bauch first used a smartphone two years ago. Today he uses the HoloLens to train his staff.
"People come in and hear my story, they realize: Here's this guy who's never used a smartphone two years ago and now uses HoloLens in his job People do not believe it," Bauch said. "This is the signal we send to our visitors: It is not the age of the user." This device is for people of all ages.Our oldest participant was 89. He visited with his 60-year-old son.I will never forget what he said to us: "I wish I had had this technology when I was young and handsome."
While Mercedes-Benz focuses on HoloLens training (and showroom experiences similar to those of Volvo) , while other automakers such as Ford use the device to improve engineering design processes, while Renault Trucks uses the technology to guide factory workers through complex processes, Porsche Atheer uses AiR elsewhere to help mechanics with repairs.
Although the implementations vary across brands can, and mainstream consumers are still largely familiar with devices such as the HoloLens, shows the increasing adoption of augmented reality in auto manufacturing and other manufacturing industries that companies today find value and utility in technology, even if the rest of the public needs a few years to catch up.