As it prepares to unleash the sequel to the original HoloLens, Meta Company has crashed
And, as Niantic collects another nine-figure round of funding,  Founder of AR Pioneer Reveals Inside Story That Led to It's Sale to New Owners
The rise and fall of Meta, the Silicon Valley-based augmented reality that's been started by Microsoft's HoloLens, and others, just took six years.
Now, as the story of the company draws to a close, we finally have some deep insight into what exactly happened at the company – and how it all went down – as well as what the future may hold for the company's asset s, directly from its founder, Meron Gribetz.
Full story on Meta's meteoric rise and calamitous fall …
REALITY BITES: After attending CES 2019, Tony Parisi, global head of VR / AR brand solutions at Unity, argues that the future of "extended reality" is not in the display technology, but in faster 5G networks that will enable AR clouds and the streaming of complex 3D content, such as volumetric capture models.
Microsoft's Presence at MWC Barcelona Foreshadows HoloLens 2 Reveal
The mystery surrounding the release of the next version of the HoloLens has been swirling for months, but at least some of that mystery may have been removed in the coming Weeks.
In an invitation to be out on Wednesday, Microsoft is inviting members of the media to attend this year's Mobile World Congress (MWC) in Barcelona, Spain. That's fairly normal for MWC: Alex Kipman, the inventor of the HoloLens.
Kipman's presence at the event might mean for the next generation of the HoloLens …
REALITY BITES: After finally launching its flagship augmented reality headset in 2018, Magic Leap now has some additional industry accolades to legitimize its technology. The Academy of Interactive Arts and Sciences (AIAS) has named two Magic Leap One apps as finalists for the 22nd DICE awards recognizing the top video games of the past year.
Niantic Grabs $ 245M in Funding to Accelerate Real World Platform Development
With Pokémon, Harry Potter: Wizards Unite and Niantic's Real World Platform, Niantic has come to the conclusion that it does not pay any attention.
After reports surfaced in December that the catching of another round of funding, Niantic confirmed on Wednesday that it has closed a $ 245 million Series C round of investment. Silicon Valley firm IVP led the investment round, with aXiomatic Gaming, Battery Ventures, Causeway Media Partners, CRV, and Samsung Ventures also participating as strategic investors.
Niantic plans to do with its influx
REALITY BITES: Matt Heiman, a partner at venture capital firm CRV, has shared some insights on his firm's involvement with Niantic's latest funding round. In this way, Heiman also attributes part of Niantic's success to his business model of partnering with popular intellectual properties Harry Potter: Wizard's Unite AR game.
Snap Loses Another Executive as CFO Resigns
In the business world, it's sometimes said that "where there's smoke, there's fire."
Tim Stone, the former Amazon executives, took over the role of CFO Drew Vollero in May.
REALITY BITES: Oh, by the way, two more snap Executives are headed for the exit, but under more unusual circumstances. The Wall Street Journal (paywall) reports that "dismissed the executives as the result of an inappropriate relationship." CNBC reports that the company has lost more than $ 20 billion in value since its initial public offering in 2017.
Every Friday, Next Reality the latest headlines from the financial side of augmented and mixed reality. This weekly Market Reality column covers funding announcements, mergers and acquisitions, market analysis, and the like. Check out previous editions of Market Reality for more news you may have missed.