From the canon of Game of Thrones what is dead can never die. And while the Meta Company, which we knew at this time last year, no longer exists, the patent infringement lawsuit filed against the company lives on.
In other parts of the AR world, news for Snap Inc. was more optimistic as the stock price held up To recover from a rough 2018, the company is now ready to introduce a range of new AR features and leverage its momentum , Magic Leap is on the verge of a consumer outbreak and telecom companies AT & T and SK Telecom are ready to present the AR headset as a vehicle for 5G connectivity.
Finally, AR proves to be a head-to-toe technology. When Puma released AR-enabled sneakers this week.
Meta Continues Fighting Geneticism in Court
Months after Next Reality broke the story surrounding financial problems at Meta Company, there is a new update in the company's ongoing patent lawsuit. 1
Continue reading for more details on Genedic's recent lawsuit to Meta Company …
REALITY BITES: After the tragic killing of hip-hop artist Nipsey Hussle, fans and admirers reflect his role in music, society and the economy. Keith Curtin, founder of SeeDigital, reminds us that Hussle had also used AR as an important part of his business .
AR takes the stage in the redesigned Snapchat app
The First Annual Snap Partner The summit began on Thursday in Los Angeles, and it was followed by some announcements of new products, some of which are the already robust Augmented Reality powers of Improve Snapchat.
In the new releases, the interface change that the company calls AR is the most important aspect of the bar, making it easier to access and interact with Snapchat's growing AR features.
Read about the new AR features and what they mean for the potential future of Snapchat in AR smart glasses …
REALITY BITES: The smart glass maker North returns to the street with its pop-up retail stores, Mak The way to Intel Capital Summit (Intel Capital is an investor in North) and returns to San Francisco at Spark Social.
Magic Leap Expands Retail Availability and Integrates Game & # 39; of Thrones Fan Swag
The premiere of Game of Thrones is getting closer, and Magic Leap has begun to reveal some of the fan-oriented swags associated with its hit-based experience are TV series.
On Monday, a contributor to the unofficial Game of Thrones fan page Guardian on the Wall received a special Magic Leap box that could become an instant collector's item. 19659002] Continue reading for more about the new Game of Thrones fan treats and which cities more Magic Leap One devices will soon be coming to market.
REALITY BITES: David Goldberg, chief research engineer at Warby Parker, brought this week's medium to virtually teach readers the staging of the development of Warby Parkers AR Try-On Tool.
Puma Launches Limited Edition AR Sneakers
Over the years, we've seen a variety of AR experiences related to athletic footwear, but Puma expects Sneakerheads to buy a version of the interactive design in which Sneakers are Used in the Augmented Reality Experience
The shoemaker launched the LQD cell (pronounced "liquid cell") Origin AR as a limited release on Thursday. The sneaker is the first in a series that will have several successors in the summer, with technologies designed to enhance the comfort of the wearer.
The shoes also release augmented reality content. Read more about the experience of AR and where Puma is among sportswear companies adopting AR …
REALITY BITES: The Marketing World has almost completely adopted the augmented reality means to attract the attention of customers. To meet this heightened interest, we've created a section on Next Reality that addresses the augmented reality experiences of the modern Mad Men. If you are interested in AR advertising and promotions, visit our Marketing section!
SK Telecom in South Korea Details of Partnership with Magic Leap
Magic Leap Partnership with Leading South Korean Mobile Telecom Provider SK Telecom Begins Early this week, the company introduced the world's first nationwide 5G network.
During an event at the headquarters of SK Telecom in South Korea, Jung-ho Park, the company's CEO, explained his aggressive entry into 5G, which also includes a company Some new augmented reality initiatives.
Every Friday, Next Reality Gives One Overview of the latest headlines from Augmented and Mixed Reality. This weekly Market Reality column contains information on funding announcements, mergers and acquisitions, market analysis and the like. Check out previous issues of Market Reality for more news that you may have missed.