If you're trying to drive a brand-new technology category, sometimes it's not enough just to have great technology. You also need to be able to tell a great story. You have to be able to awaken the imagination.
In this sense, a new Microsoft HoloLens 2 commercial in Japan offers just that and offers a minimalist environment in which the possibilities around the HoloLens 2 are a little more obvious.  The short spot was first shown at the annual de: code event in May. In the video we are transported to an empty subway station in Tokyo, where developer Ayumu Takahama explores the empty space and seems to be looking for inspiration. 1
Later, the video shows Takahama back home coding (with a HoloLens 2 nearby) and then in an office with colleagues going through plans to create an Augmented Reality Wizard.  In this case, the assistant is a Calico cat who is not really there, but soon runs along with the developer through the catacombs of Tokyo's subways.
The video contains neither much information nor discusses the many features of HoloLens 2. However, as a gateway to the mixed reality world of Microsoft, it is quite effective. In fact, if you're a developer, you might even find the video inspiring – and that's exactly what Microsoft hopes for.
In the past, Apple was at the forefront of using stories for selling technology, but it looks like HoloLens offers Microsoft a chance to stay up-to-date and even up-to-date in this section] Cover Picture on Microsoft / YouTube