Video may have killed the radio star, but will the volumetric capture and augmented reality kill the video star?
London-based rapper Tino Kamal recently released a music video for his single "V.I.P." Dimension Studios, one of three studios using the technology with Metastage in Los Angeles and the Mixed Reality Acadamies of San Francisco and Redmond, Washington, has incorporated volumetric videos using Microsoft Mixed Reality Capture technology.
Director: Roland Lane, USA The video shows a digital 3D replica of Kamal's performance. The effect studio Prodigious was then able to record the footage and enhance it with a variety of video effects, resulting in a unique and fascinating work of art.
"I think the creative possibilities are endless and we really only scratch the surface of what can be done," Lane said in a statement.
While Kamal is a relatively obscure artist, Madonna is not considered an early proponent of such a state-of-the-art approach to entertainment.
In May, the pop star alongside the South American artist Maluma made headlines for the release of their single "Medellín" at the Billboard Music Awards featured 3D holograms of the performers on stage. The holograms were also recorded in Dimension Studios with support from Unreal Engine to perform the experience.
Although the early The volumetric video footage for the music industry has been largely shown in videos and live performances. The technology could also enable future augmented reality experiences. Over the past year, Eminem has shown how such an experience can be translated into a mobile app.
The realistic visual output of the Microsoft Mixed Reality Capture system gives artists the opportunity to show their fans more immersive and effect-driven AR content. If Microsoft can now gain a few more partners, music interpreters may soon have more opportunities to create such next-level experiences.