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Home / Tips and Tricks / Miller Lite & Trigger Global Transform St. Patrick's Day into an Augmented Reality Celebration «Mobile AR News :: Next Reality

Miller Lite & Trigger Global Transform St. Patrick's Day into an Augmented Reality Celebration «Mobile AR News :: Next Reality



Every year fans of Irish culture and those who want to celebrate their own culture meet on St. Patrick's Day on March 17.

Although beer is not an official part of the day, often a glass of beer to commemorate this event, and this year this activity has been boosted by augmented reality.

US-based Miller Lite beer brand published a web-based AR experience (no app required) that allowed mobile users to visit a special page on their website, scan the logo of a Miller Lite can, and meet with one Initiate AR-Kobold.