Traditional Media Institution The New York Times continues to break new ground in its Augmented Reality coverage, this time with a three-dimensional volumetric capture of the Ashley Graham model. The coverage of the New York Fashion Week sheds light on the issue of body diversity and image in the fashion industry also the first use of volumetric video for augmented reality.
"If you're into the Media is constantly showing a changed woman, what will this little girl do when she looks in the mirror – and see smoothed skin or almond eyes or a pinched nose and inflated lips, "said Graham in the Times article. "Why should we want young girls and boys to go home and not love each other because we lie to them in magazines and lie to them on social media."
Available only through the NY Times App for iOS, users can place a stunningly realistic virtual version of Graham in their physical environment and watch them run around and pose in their room. Another experience in this article shows a dance performance by Graham.
"The Times chose Ashley Graham for her approach to body positivity, she is outspoken not to alter images of her body or face shape, a practice that is commonplace in the fashion industry," said Joanna Nikas Styles Associate for The New York Times in a statement provided by Next Reality. "It's also one of the main reasons why she decided to attend The Times first volumetric AR experiences, an opportunity that captures her from all angles and without change."
Graham's performance was recorded with more than 100 cameras positioned around her and the Publish content from every angle with vivid detail. The Times wrote Microsoft's new Mixed Reality Capture Studio, operated by Metastage of Culver City, California, to produce the content.
"Very proud of our volumetric capture of Ashley Graham in The New York Times today," the firm said about its Twitter account .
The iOS exclusivity of this particular experience raises some questions. Why was the Android app that supports the same experiences in the iOS app excluded from this experience?
"The reason for this is that this volumetric video format is supported by Microsoft technology, which adds to our previous AR capability, at which time Microsoft technology requires features that are not yet supported by Google for Android Working with both of them to bring this technology to Android as soon as possible, "said Roberts.
How about porting the experience? Magic Leap One, for which the Times has adapted its AR function on the volcano Guatemala and this volumetric content is tailor-made?
"Great idea, I hope we can. We plan to explore many things on Magic Leap really shows the potential of not only AR, but also how we will consume media after the smartphone, of course the smartphone is there where the audience is now, and that is the priority and where we can have the most influence, "said Roberts. Nonetheless, the content represents a significant advance in the AR coverage of the publication, as previous features were based on stationary 3D content. The ability of the media giant to capture volumetric video now promises a host of other, much more immersive experiences in the near future.