The French cosmetics group L & # 39; Oréal does not waste time putting its new subsidiary ModiFace into operation. On Thursday, the company launched a new tool to display a photo-realistic augmented reality simulation of nail polish nuances and textures in real time on a user's fingers.
iOS device users can be used to test the Virtual Nail Salon tool The app can be downloaded from Apple's App Store.
The app offers a variety of standard colors and textures for users to try on, but Users can also create their own custom nail polishes from photos in their camera roll.
Through a deep learning model with more than 10,000 annotated images of hands, the app can detect the 3D boundaries of fingernails precision. The app also works in a wide range of five centimeters to a distance of 0.5 meters and is able to track a variety of hand movements and positions.
Currently the app is only available for iOS. It is based on Apple's Core ML Toolkit for AI. However, ModiFace may later create an Android version through Google's ML kit, but these plans are not addressed in a short time horizon in a statement given to Next Reality
As the name implies, ModiFace has built its reputation on the face recognition feature for AR fitting tools, the shades of lipstick overlay, rouge and eye shadow in the face of a user. The new nail tracking feature is a logical extension of this technology.
"We at L & # 39; Oréal and ModiFace want to advance this new beauty industry and provide our customers with innovative services and experience," said Lubomira Rochet, Chief Digital Officer and Executive Committee member of the L & # 39; Oréal Group (and NR30 Member) regarding the Group's acquisition of ModiFace in March 2018.
The Virtual Nail Salon app currently exists only as a demo, and there is no information on possible nail polish. Brand integrations that the company can introduce later. However, if a commercial application arrives, other cosmetic companies wishing to use the AR instrument may need to look elsewhere.
"We will comply with all existing contracts, but beyond the existing contracts, we work exclusively with L & # 39; Oreal brands and trading partners," said Aarabi.
While this may sound like a door to other cosmetics companies, it really is just another door for other AR developers who may find a similar tool for competing brands.