The NBA Finals are in progress, and now basketball fans with iPhones and Android devices can access the action for free with expensive Courtside tickets
Now available in the Google Play Store after the debut on the iOS App Store Last Year brings the latest version of NBA AR augmented reality portals that transport fans to various 360-degree scenes.
With ARCore and ARKit, the NBA AR app anchors the portal in the user environment. Fans can go through the door and see previews of the NBA Finals, Cleveland Cavaliers and Golden State Warriors opponents, or rub virtual elbows with runners-up players the Boston Celtics and Houston Rockets.
Finally, the app features a highlight from Anthony Davis, ascending star-centerpiece of New Orleans Pelicans, as he downs a monster dunk, seen from the perspective of a fan in some pretty neat seats.
"360 Portals Brings NBA Fans behind the scenes and on the field, offering a new way to experience the game through augmented reality, "said Melissa Rosenthal Brenner, Digital Executive Vice President of NBA Media, in a statement. "We hope that fans around the world will see the NBA AR App during the finals for a unique perspective on our biggest event of the year."
NBA AR was already one of the Top 50 AR apps from Next Reality, based on Pop-A's shooter game. It's fun enough to leave behind the blatant self-promotion that reminds fans that they can watch the NBA playoffs on YouTube TV.
The NBA has a full-court press on augmented reality. In addition to the mobile app, the league teamed up with Magic Leap to release an app for the Magic Leap One worn by NBA legend / professional pitchman Shaquille O'Neal during a video recording of the partnership.
The NBA broadcast partner, TNT, even used some AR effects to animate a segment with Shaq in a playoff edition of Inside the NBA . Hey, Shaq loves AR!
A pair of tickets costs more than $ 25,000. The NBA AR app is free. It sounds like a bargain for me. Also, it's less likely that I have a Larry-David moment with Shaq.