After establishing itself as the leading augmented reality media company in journalism in 2018, the New York Times retired from technology this year.
This week, however, it was the media giant finally returned to the AR space to produce a story about air pollution that greatly expanded the publication's interactive news features.
With the title "See How The Most Polluted Air In The World Is Compared To That Of Your City", Times uses augmented reality to measure the concentration of microscopic pollutant particles (PM2.5) in science Visualize language usage via the NYTimes iOS app.
The story presents four environments. First, it shows what the US Environmental Protection Agency (EPA) means by "good air quality" (12 micrograms per cubic meter over 24 hours). Second, the presentation shows the air quality of the user's location and its categorization.
The third and fourth scenes show users the very unhealthy air quality in the San Francisco Bay Area after the forest fires in the campfire and in New Delhi, India, a city whose air quality is classified as extreme and one of the worst in the world ,
The AR Experience also marks the end of an era in the Times as it is the last major news project led by Graham Roberts, former director of immersive storytelling at the media company (and NR30 Alum), who is now the leader for digital design at Google's internal creative think tank called Brand Studio.
From February 2018 the Times showed under Robert's innovations in AR reporting & # 39; Management, use of ARKit and later of ARCore to display 3D content that complements the traditional reporting of the news organization. The Times was also one of the first to offer an AR experience via Magic Leap One in August 2018, shortly after the device was released. Having used photogrammetry in previous stories, the immersive storytelling team also began volumetric video recording in September 2018. Location-based rendering in its latest history is another innovation in AR journalism.
In 2019 Times spent much of the year revising his approach and dealing with his haunting stories more selectively. Filling the vacuum created by the lack of AR reports from the Times USA Today intensified the publication of seven major AR stories, the last of which was a visualization of a slave ship in America for The "1619: Looking for Answers" feature was released in August 2019. The Time magazine recently restarted its approach to AR with the Time Immersive app.
The latest story from the ] time mark a return to the AR form? The time will tell.