The site-oriented game house Niantic knows that its business model is inextricably linked to nature. Therefore, it is in his best interest to contribute to the preservation of this environment so that players get a place to play.
For the second year in a row, Niantic will encourage Pokémon GO to help clean up Earth Day on April 22 while catching pocket monsters. Ingress factions are invited to collect garbage this year as well.
Picture of Pokémon GO / YouTube [19659005"WirfreuenunssehrdasswirimAprildiesenJahresunserezweiteEarthDay-KampagneankündigenkönnenWieeinigevonIhnensicherinnernhabenwirletztesJahrdenEarthDaygefeiertundaufderganzenWeltgroßenEinflussgehabt"sagteYennieSolheimFullerVerantwortlicherfürbürgerlicheundsozialeAuswirkungenineinemBlogbeitragvonNiantic "Thousands of players played 68 events and countless non-governmental organizations (NGOs), and we collected 6.5 tons of garbage to make cleaner, healthier communities." To say we were proud of it All of our players are an understatement. " Participating players benefit from game rewards, with rewards increasing due to participants' milestones. For example, when 7,000 players gather for an event, Pokémon GO players can earn twice as much Stardust as candy creatures to win Groudon on raids and find Shiny Diglett, and they benefit from increased ground Pokémon appearances.
Niantic has once again used Playmob as a clearing house to organize the events this year. This affiliate has set up a website where players can find events near them and submit events for inclusion. However, individual players and small groups can also qualify by tagging
@NianticLabs on Twitter and using hashtag when sharing content.
"Many of our partners not only host hosting cleanup events but are involved in long-term impact projects that are expected to have a significant positive impact in local communities around the world," said Solheim Fuller.
"They are working to make a difference with communities in a day and in the long run: by participating in these
Earth Day cleanups and more through local NGOs, players can have a greater impact on their communities and communities Long-term projects include educational initiatives for school programs and community organizations, and the replacement of environmental pollution with new facilities. "
It's not often that players can help improve their community while playing, but Niantic has In this case, his games can be used as a tool to bring people together for higher purposes. Last year, the company funded a study
which showed the municipalities how to use the games for citizenship.
Because it's designed to bring players from the couch to the outside world, location-based augmented reality game models are already the best genre for bringing people together. And with the enhancement of augmented reality platforms, the possibilities of interactivity between players and the environment could become even more useful than the goals of Earth Day.
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