<img src = "https://img.reality.news/img/ 27/19/63666138129428/0 / niantic-partners-with-city-governments-turn-pokemon-go-into-tool-for-community-engagement.w1456.jpg "alt =" Niantic partners with city councils to GO Pokémon to make a tool for community engagement  Image of Pokemon GO / YouTube
The study titled "Cities Remix A Playful Platform: Prominent experiments to embed Pokémon GO, from open roads to neighborhood libraries and local data" Details of the results from the programs and dictates how other municipal governments can apply the approach to their own initiatives.
The authors examined three models for the application of augmented reality games to municipal initiatives The first model used by the four Knights-equipped cities employed Pokémon GO to attract citizens to street parties. The second model took advantage of the game for stubborn neighborhood trips between five libraries in Philadelphia. The third model gave citizens in Boston the opportunity to contribute to the underlying location data.
"Cities are becoming digital, and this experiment explores how technology can improve efforts to bring people to the community," said Sam Gill. Knight Foundation Vice President of Communities and Impacts. "We hope leaders will use these lessons to capitalize on the inevitable growth of technology to foster more engaging communities."
Dr. Benjamin Stokes, a communications professor at the American University and lead author of the study, as well as co-authors Samantha Dols and Aubrey Hill, research civic engagement at the American University Game Lab. They have concluded that location-based games for the community engagement strategy should be tailored to the local community, with activities taking place in accessible public spaces, with local culture integrated into the experience. 19659002] "Our findings can help city guides find new tactics to empower their communities," Stokes said in a blog post. "For example, we watched as Philadelphia shifted from tourists to more citizens in the neighborhood neighborhoods, and we've noticed that the impact in cities is changing, depending on how the city leaders embed the game."
Based games were more effective for community initiatives when networks were invited by players rather than individuals.
"Many of the players we interviewed were surprisingly connected," said Hill. "They arrived in groups and were co-ordinated in live chat, in social media and in person.This report shows how play can build local ties and reveal some of the networks that are created through play in our neighborhoods."
The results of The initiatives varied according to the objectives of the municipal institutions. For example, San Jose lured 35,000 Pokémon GO players to its Open Street Festival, which aimed to redesign local streets without cars. The festival also generated more than $ 450,000 for the local economy.
"In contrast, the event in Philadelphia deliberately sought fewer people [in order] to shift focus within the city," Stokes said in an email to Next Reality. "They've successfully involved more than 10,000 players, according to Niantic data, so if you're curious, that means that the upswing in pokestops along the event route in Philadelphia was half as high as in San Jose, which is in line with their goals Significant, all the more important The results-based results in Philadelphia were qualitative and highlighted for a route (not just the hottest game sites) and interaction with local history. "
In addition to financial considerations, Niantic provided technical support for the initiatives. For example, with the Boston Initiative, Niantic changed Pokestops within the game based on requests from program participants who created more than 50 videos with recommendations on pokops and repositioned 18 locations in the game.
"For Boston, The Desired The result was to empower young people to change the game content through a DEEP focus on local struggles in the story," Stokes said. "Directly modifying the game this way is very rare, and the scale is purposely small to focus on the quality of the process and the content."
While much of the attention to augmented reality emphasizes technology, the study reveals the strong humanistic aspects of augmented reality. While smartphones are often criticized for isolating people and degrading social interactions, the initiatives in this study show how place-based augmented reality games can reverse the trend and promote inclusiveness.
"Niantic was founded on the core tenant of getting people off the couch to explore their local community," said John Hanke, founder and CEO of Niantic. "Our goal is to provide amazing interactive experiences that not only bring fun to the game, but also educate people about the history, culture and society around them, transforming urban spaces into game boards, and we hope to bring communities together in new directions. "
It's a goal that Niantic does not have to be exclusive.
Google Maps and Mapbox give developers keys to building similar experiences. And platforms from Amazon, Metaverse, Zappar and others enable non-developers to develop their own augmented reality experiences.
We've seen how Augmented Reality can be used for enterprise innovation, but the use cases highlighted in this study show you how the technology can be used to change how communities work.
"Cities are becoming digital, and this experiment explores how technology can improve efforts to bring people to the community," said Gill. "We hope leaders will use these lessons to capitalize on the inevitable growth of technology to foster more engaging communities."
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