Investors continue to focus on augmented reality, both short term and long term. This week, Niantic reportedly claimed another round of financing from Samsung and others, based on the success of PokémonGO and the prospects for future revenue. Investors also see value in WaveOptics, whose waveguide displays could enable consumers to buy smaller AR glasses within the next year.
When it comes to financial news, the "Post Cable" news network made Cheddar a pioneering move by introducing an augmented reality app on the Magic Leap One. And Tesla, whose rock star boss Elon Musk talked about his contempt for the Securities and Exchange Commission on Sunday [609 has filed a patent for a new method of augmented reality for businesses.
Niantic Reportedly Scores $ 200 Million from Samsung & Others
Although Pokantmon GO is already a hit-up unicorn with augmented reality due to the success of Pokémon GO, Niantic has reportedly won another round of financing.
Citing Nearby Sources Wall Street Journal reports that the AR gaming and software developer has completed a $ 200 million round of financing led by venture capital firm IVP has been. Samsung Electronics and aXiomatic Gaming participated as strategic investors. The funding would raise its valuation to $ 3.9 billion.
REALITY BITES: Just Falls Has Doubts About the Impact of Augmented Reality on the In the marketing sector, Mobile Marketer has named Michael Kors' 2018 Campaign of the Year delivered via Facebook's AR platform. The fashion company was one of the first test-sponsored AR experiences on Facebook's Facebook feed, followed by Sephora, NYX Professional Makeup, Bobbi Brown, Pottery Barn and King.
WaveOptics concludes $ 26M series C round to expand internationally
Manufacturer of augmented reality optics WaveOpt ics has just infused its business with a new round of financing to reach the 2019 target Consumer Smartglasses at a price of $ 600 to market.
On Tuesday, the London-based company announced that it has completed a series of financing totaling approximately $ 26 million, allowing the company to scale and mass-produce its waveguide displays for AR wearables international markets, including the US and Asia, to expand.
REALITY BITES: The AR VR Capital Capital Accelerator is looking for companies with working prototypes to attend its 2019 meeting, which will take place between January 28th and April 13th, 2019. Selected companies can receive up to $ 50,000 in capital. The deadline for entries is December 21st.
Cheddar broadcasts its financial news video on Magic Leap One
The Magic Leap team has just received a millennium of growth announcing that the Cheddar financial news network is coming to the Leap One.
Jon Steinberg, CEO of Cheddar, unveiled the news in a surprise tweet early Tuesday morning. Included in this tweet was a short video from the Magic Leap YouTube channel that serves as a kind of commercial for Cheddar on the Magic Leap One.
Continue reading to learn more about Cheddar's app and strategy The leap to Magic Leap and our hands-on experience with the app with the app …
REALITY BITES: During Augmented reality at the moment is a hot commodity in the tech industry, not every business financial support finds success. Take Blippar, the besieged image-processing company that appears to be heading for administration (the British equivalent of bankruptcy) after a conflict between investors has given rise to a new round of financing, as reported by [The Times] (paywall). Unfortunately, the Osterholt Design Group (ODG) may face similar problems as its patent portfolio and other assets are being offered for sale through Hilco Streambank.
Tesla's patent for AR in manufacturing could accelerate Smarter Enterprise AR
Car company Tesla has filed a surprising new patent that has nothing to do with batteries, autonomous driving or augmented reality. Last week, the company's US patent and trademark application titled "Augmented Reality Feature Detection" appeared online.
According to the patent documentation originally filed on May 31, 2018 and previously published by Forbes, the technology uses computer vision to detect objects based on the color of the object in the camera view and location of the device. He compares the recognized image with a corresponding model from a library of 3D models and superimposes digital data.
REALITY BITES: We have set up a new section on Next Reality, which summarizes all information about augmented reality in one place. So if you are looking for news on investment, arrivals and departures of executives, market analysis and the like, read our section AR Business!
. Every Friday, Next Reality reviews the latest headlines from the finance side of the augmented and mixed reality. This weekly Market Reality column contains information on funding announcements, mergers and acquisitions, market analysis and the like. In previous editions of Market Reality, you'll find more news that you might have missed.