Following the adoption of Augmented Reality as a solution for the sale and marketing of sneakers, Nike is taking the next step in the introduction of AR to enhance the customer experience.
On Thursday, Nike unveiled its new Nike Fit tool, The Company is preparing to extend its existing mobile apps for iOS and Android, as well as its retail stores.
image Nike Fit uses computer vision and machine learning to scan a customer's foot and measure its full shape. The app uses the smartphone's rear camera to find 13 data points at the foot of the person and calculate an exact fit based on the actual dimensions of the customer. The retail version of Nike Fit adds a mat to the experience for an even better fit and prompts the store sales clerk to scan.
When the foot size is set, the app automatically filters the shoe sizes while customers browse through Nike's catalog, whereby for certain categories a different shoe size is used depending on usage. For example, running shoes require a tighter fit than a casual sneaker.
According to CNBC, Nike Fit will appear in North America in July and in Europe and in Europe in August.
"Nike Fit is" A transformative solution and industry first, a digital technology that solves massive customer problems, "the company said in a blog post." In the short term, Nike Fit will enhance the way Nike designs shoes, produces and sells – a product that is better tailored to the needs of consumers. A closer fit can help reduce shipping and fewer returns to better performance. The ultimate goal is Finally, you can customize your product individually. No number, no gender, just your name and a pair of custom-made shoes.
As with almost every other consumer-oriented industry, Nike and other sneaker manufacturers, such as Adidas and New Balance have used augmented reality for marketing purposes.
The footwear industry has also taken Augmented Reality for the customer experience by offering Giving consumers 3D previews of products in their physical space and showing them what shoes look like on their feet, Puma has gone so far as to turn the products into visual effects.
And the latest AR train from Nike Not New, the company pioneered the AR Revolution and released an AR app for limited-edition sneakers, and partnered with Snapchat for in-store and special event marketing. The company even experimented with the projection-based AR for customizing in-store sneakers.
However, the company's latest innovation has come to fruition a painful point that every shopper, especially those who have tried to buy shoes online without first trying on them, has come across. This kind of forward thinking approach demonstrates the innovative and widely useful potential of augmented reality. Now that Nike has widely used this feature, you can expect it to be copied by competitors, making it the standard sneaker industry in a short time. Today is another important step towards mainstream mainstreaming in a way that many would least expect, but will be welcome.
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