Pokémon, Google, and Augmented Reality all come together like wasabi, soy, and ginger, and the trio reunited to bring out the latest game in the Pokémon universe.
When Nintendo released the highly anticipated games Pokémon Sword and Pokémon Shield for the Switch On Friday, gamers in Japan received an augmented reality bonus via Google Lens.
Gamers can scan the cover using the Google Lens app for Android or the Google iOS app Lens feature In both games, an ad video will be unlocked and played in the app's camera view.
Pokémon fans do not need to have the Japanese version of the game to enjoy the experience.
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Images by Tommy Palladino / Next Real ity  Like most image-based AR experiences, the real game pack is not required to unlock the AR experience. For this action, a Google Lens scan of the cover image or just a copy of the packaging in the US edition will be enough to reveal the Easter egg.
In fact, the marker for the experience seems to be the key art of the characters themselves, not the title art, since a scan of the character images from the game's website also reflects the experience.
Pokémon GO , still the gold standard for augmented reality games, became famous through an April Fools Day inspired prank on Google Maps when Niantic was a subsidiary of Google. And while Google Niantic spun off before the release of Pokémon GO, the former parent company was still involved in a $ 30 million round of financing that fueled the launch of the game.
Google brought Pikachu and his friends to life through augmented reality earlier this year as part of a Detective Pikachu movie ad via the Playground app.