One of the funniest scenes from the Teaser trailer for the sequel Wreck-It Ralph is the basis for the new augmented reality experience before the show on the Noovie ARCade app.
Arrival at the Theaters on November 21 Ralph Breaks the Internet features the title character, who expands his digital journeys beyond arcade games into the World Wide Web. Finally, he finds his way into a mobile children's game called Pancake Milkshake Café, where serenity arises.
With the Noovie ARCade app for iOS or Android, early birds can play this dirty game during the Pre -Show (before the 30 minutes trailer) in the cinema halls simulate.
If you're like me, you're not always here early enough to the theater for the pre-show roles. Fortunately, mark-based AR experiences can often be activated with a screen grab, so you can also scan the image below with the ARCade app to access the game.
National Cinemedia (NCM) launched Noovie ARCade in February 2018 with three pre-show games. The experience will be available 20 minutes before the show on 21,100 movie screens in over 1,700 nationwide leading theaters, including AMC, Cinemark, Regal Entertainment Group and 50 other regional and local exhibitors.
Last month, the app has a Halloween theme enabling AR experience (can be achieved by scanning the video embedded below and is absolutely worth it). This month, this experience gives way to the game Wreck-It Ralph the first studio collaboration for the app.
"Disney was our first studio in Noovie from the start, and we're thrilled to work with them to break new ground in augmented reality gaming," said Rick Butler, NCM's Chief Digital Officer, in a 19459019 statement "The unique environment of the cinema is perfect for a shared AR experience, and this is just the beginning of the fun new games cinema can expect in their local Noovie theater."
The experience meets Disney boss (and the best NR30 AR investor) Bob Iger's preferred preference for augmented reality, proven in a series of AR promotions for Avengers: Infinity War (including the cover story [19459003)] The Moviebill produced the NCM) and The Incredibles 2 as well as the Star Wars: The Last Jedi AR game from Lenovo and Marvel's AR collaborations about AR stickers (now Playground) on Google Pixel and AR Emojis for Samsung.
Disney Parks has also come to the forefront through Snapchat with geofenced AR experiences and exclusive Levis merchandise sold via Shoppable AR. Disney Research has also discovered new applications and methods for AR and secured patents for the technology.
"Disney animation has always adopted a new technology to bring our characters to life on the big screen, and we are proud to announce that NCM and Noovie ARcade are the first studio of all Times to be David Sieden, Vice President for Cinema Partnerships at Walt Disney Studios.
"Cinemas are the perfect place for people to get together and enjoy the magic of the movie." Disney films and augmented reality give us the opportunity to This magic to hop over their phones from the screen into the hands of the audience and thus inspire the viewers for Ralph and Vanellopes crazy new adventure in Ralph Breaks the Internet . "
Considering the leading position of Disney in Regarding AR and entertainment, Noovie chose the right partner to show how his AR games can fit into the existing promotion of the studio AR Campaigns for films, a dynamic that may last a long time into the future.