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North Opens Smartglasses, Magic Leap & Microsoft Court Devs, And Another Exec Exit Snap Next Reality



The North remembers that smart glasses are the future! Game of Thrones jokes aside, the startup for smart glasses opened its doors, and we visited the Brooklyn store to get their hands on the focused focals smart glasses in their hands. Magic Leap already has its own AR headsets in wild. Both companies have intensified their efforts this week to accelerate the development of content for their devices.

Snap, Inc., another company reportedly working for AR Smartglasses, suffered another loss of leadership this week, with the departure of its content chief

Eventually, this week became a new AR startup in Mojo Vision released. But her vision of AR must not go hand in hand with Smartglasses.

North Launches First Smoothing Fellows' Smartglasses

On Tuesday, the launch of Smartglasses, known as North, has definitively left its Focals product, but in a unique way: The team just opened a couple of stores and invited the audience.

The flagship store is located in the quiet, exclusive boundaries of Cobble Hill, Brooklyn, NY, while the other store is in Toronto. For the moment, these are the only businesses, as the North is working out the retailing process, which may experience a major uptick in the future.

Continue reading to hear our impressions of North's experience of retail and technology, the focals offer …

image by Adario Strange / Next Reality

REALITY BITES: Add another tech giant to the list of companies working on Augmented Reality Wearables. China's Huawei plans to launch its own AR glasses within the next two years. At what point does the tech company not work on such a product ? Oh, hey, Intel … we did not see you there.

Magic Leap promises $ 500,000 in grants to independent developers

On Thursday, Magic Leap decided to step up its efforts to promote its developer community by launching the Independent Creator program.

The program is designed to encourage developers and producers to create apps for Magic Leap One, with payouts ranging from $ 20,000 to $ 500,000 in funding and technical and marketing support from the company. [19659002] Continue reading to learn more about the Magic Leap program and how developers and Magic Leap can benefit from it …

Microsoft Recruits Developers via Hackathon to Mixed Reality

In December Microsoft will be the women in AI and mixed reality hackathon at the Microsoft Reactor in San Francisco, directly across from the Moscone Center, site of numerous tech events that have been important to the entire history of Silicon Valley.

The free three-day event enables developers and creatives to network and meet with Microsoft engineers and designers who act as mentors during the event. HoloLens and Kinect, inventors, and Microsoft Technical Fellow, Alex Kipman (a member of this year's NR30), will be holding a special keynote address.

Continue reading to learn more about the upcoming event and what developers can benefit from attending …

Image by Adario Strange / Next Reality

Snap Loses Another Manager Amidst User Attrition

To make even more speculation about the future of Snap Inc., the vice president of the company leaves , Nick Bell, the company after five years.

He is just the last farewell to the rapidly dwindling team of experienced Snap executives. Bell has been instrumental in driving the company's journey from a pure messaging app to a targeted media platform.

Continue reading to learn more about Bell's farewell and its implications for the future of Snapchat and its content strategy …

REALITY BITES: It turns out that Facebook's cloning of Snapchat features, including the AR camera effects, in addition to competitive pressure can have a real impact on Snap, Inc. According to CNN, Snap has confirmed that the US Department of Justice and the Securities and Exchange Commission have filed allegations in a class action lawsuit following the company's IPO in 2017. In particular, government officials are looking into whether the company is misleading investors about the impact of competitors such as Facebook and Instagram on Snapchat's growth.

Mojo Vision Completes $ 50 Million Invisible Computing Financing Round

On Thursday, Mojo Vision, a startup comprised of former engineers from Apple, Amazon, Google, and other Silicon Valley bases, was created from stealth funds, which were supported with $ 50 million for the handsfree of an augmented reality platform that works without smartphones, tablets or other devices. [19659002] Venture investors and strategic investors include the Shanda Group, Khosla Ventures, NEA, Fusion Fund, Liberty Global Ventures, 8VC, Dolby Family Ventures, AME Cloud Ventures, Open Field Capital and others.

The funding enables Mojo Vision to build a software platform and underlying hardware for an invisible computing paradigm. But what is invisible computing? And where will it go? Continue reading for Replies and speculation …

REALITY BITES: We've created a new section on Next Reality that summarizes all the news about the Augmented Reality business. So, if you're looking for news on investment, arrivals and departures, market analysis, and the like, read our section AR Business!

. Every Friday, Next Reality reviews the latest headlines from the financial side of augmented and mixed reality. This weekly Market Reality column contains information on funding news, mergers and acquisitions, market analysis and the like. In previous issues of Market Reality, you'll find more news that you may have missed.

Cover photo about Adario Strange / Next Reality

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