The era of consumer-designed smart glasses officially began when North Focals were delivered this week. The company is now planning to expand its presence in retail.
Meanwhile, a new player is evolving in the market for 3D content creation, currently led by Unity and Epic Games, when Adobe acquired Allegorithmic.
Finally, after the tragic end of Blippar's story, an optimistic new chapter began for a new version of the company when Candy Ventures bought Blippar's assets.
North Expanding Retail Reach with Focals Pop-Ups in April
Just over two months ago, Smartglasses Startup North opened its doors at its two brick-and-mortar retail stores in Toronto and New York, and accepted orders for focals.
On Thursday, the company announced that the first customers can look forward to picking up their wearables The first shipments have now arrived in the shops. In addition, customers in North America who do not live in the two aforementioned cities can soon be equipped in their own backyard for a pair of Focals.
Continue reading to find out when and where
your hands on a couple of foals and what this milestone meant for the Path of Reality Industry to the Government of Entertainment Electronics
REALITY BITES : Niantic CEO John Hanke will hold a keynote presentation at the next Mobile World Congress Barcelona Starting on the 25th of February. With Harry Potter: Wizards Unite due to hit the market in 2019 and the Niantic Real World platform in development, could Hanke have something big to announce?
Adobe Acquires Allegorithmic & Its Substance Suite for 3D Texturing Tools
Adobe is already a powerhouse for its graphic design tools. With the acquisition of software maker All, Adobe is taking a step into the area of creating 3D content egorithmic dominated by Unity and Epic Games.
The move announced Wednesday will allow Adobe to add Allegorthmic's substance tools for 3D painting and texturing to its Creative Cloud software family, which will include the Project Aero Reality Enhanced Content creation tool as soon as it becomes generally available. 19659002] Read on to find out how Adobe's big step is influencing the content creation industry and why its immersive content strategy can meet the growing demand for AR experience …
REALITY BITES : After Tony Parisi, head of AR and VR advertising from Unity, who had practically apologized for adding banner advertising as a necessary evil, published a recent blog blog post with encouraging results from previous AR campaigns. One campaign increased ad awareness by 70% and outperformed other ad methods by 9.7%.
Candy Ventures Appears as Successful Bidder for Blippar Assets
Augmented reality and computer vision company Blippar has a new life for life as former investor Candy Ventures has successfully completed a takeover bid for the assets of the ailing company Has.
Blippar joined the administration last month after a dispute between investors (the British version of bankruptcy). In a statement, Candy Ventures accuses Khazanah Nasional Berhad, the state fund of Malaysia, of blocking further funding that would have allowed Blippar to avoid administration.
Read on to find out why Candy Ventures has doubled Blippar and how the newly launched company can learn from its past failures and succeed in a much-overcrowded marketplace at the start of Blippar in 2011 …
REALITY BITES : Not content with just the gameplay of Pokémon GO The team behind the Ghostbus based AR game have won a page on Niantic's Brand Partnership book. While Pokémon GO installed Pokestops at 12,000 Starbucks locations (in addition to its own drink), Ghostbusters World has partnered with 7-Eleven stores in Canada to place Dimensional Doors at 630 locations. Not a word about a slushee spiced with ectoplasm.
Next Reality reviews every Friday the latest headlines from Augmented and Mixed Reality. This weekly Market Reality column contains information on funding announcements, mergers and acquisitions, market analysis and the like. In previous issues of Market Reality, you'll find more news that you might have missed.