Despite the advent of music streams, the experience of immersing themselves in the artwork and lyrics of old school albums is back to life, as record and record sales have surpassed digital downloads for the first time since 2011. Now the latest The Necessary Explosion album in Amsterdam develops this experience through augmented reality.
While they play the 11-track album SOS on their turntables, listeners can see augmented reality sculptures spinning on the record
Alas While the physical disks are making a comeback, streaming music services continue to be the king the music distribution hill and continue to drive the growth of the music industry. Therefore, the AR experience is also available to those who want to listen to the album through Spotify, Apple Music or other platforms. Listeners can simply choose a flat surface that anchors the 3D content, and the psychedelic sculptures spin as if they were on a turntable.
The experience comes from the Department of New Realities (DPTNR) of the advertising agency W + K Amsterdam. The app uses audio recognition to match songs to visuals, and each song has its own 3D content. To build the AR experience, DPTNR used its proprietary LAVA platform to bring music and 3D content together.
In recent months Augmented reality has played a big role in promoting new music, but the real excitement lies in how the technology can enhance the music listening experience.
Between the Magic Leap app Tónandi by Sigur Ros, which transforms the band's music into an interactive visual journey, to AR Lyrics, an iPhone app that shows lyrics for songs like a futuristic Shazam, Augmented Reality is increasing Musicians the opportunity to make their work truly immersive.