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Home / Tips and Tricks / Papa John's brings Spider-Man: Away from home & # 39; s; AR Experience via Snapchat «Mobile AR News :: Next Reality

Papa John's brings Spider-Man: Away from home & # 39; s; AR Experience via Snapchat «Mobile AR News :: Next Reality



In the Tom Holland era, it seems impossible to promote a new Spider-Man movie without an augmented reality experience. This trend continues with Spider-Man: Far From Home .

As of Thursday, Papa John's customers ordering a Superhero XL two-ply pizza can scan a Snapcode using the Snapchat app for iOS or Android, and then the specially marked pizza box Spider-Man: Far From Home to unlock a few AR experiences.

On the back of the camera, Snapchat uses the Marker Tracking technology to create 3D models of the Palace of Westminster, Tower Bridge in London and the Rialto Bridge in Venice (which serve as background for important scenes) in the movie after the trailers ) in the vicinity of the box.

Pictures via Snapshot

The fun continues with the camera on the front, in which Snapchat's face and hand tracking technology acts as controls for a mini-game in which customers are prompted will catch falling pizza pieces with spidey webbing.

"This augmented reality encounter will enable Papa John's to increase the moment of pizza eating by providing consumers with a fun, interactive and contextual experience," said Karlin Linhardt, marketing director of Papa John & # 1. 39; s, in a statement. "We are pleased to be the first pizza company to offer Snapcode for Augmented Reality on our boxes, allowing users to experience the iconic architecture of Big Ben, the canals of Venice and Tower Bridge while enjoying our pizza wherever they go would like." [19659009] Daddy John launches – Spider-Man: Far away from home & # 39; AR Experience on Snapchat ” width=”244″ height=”244″ style=”max-width:532px;height:auto;”/>

  Daddy John Launches - Spider-Man: Far From Home & # 39; Snap -chat AR Experience
Snap Images

This might sound like a bold statement first, but it's not exactly wrong. Pizza Hut did a similar promotion last year as part of its sponsorship of the NFL, but used its own mobile app instead of Snapchat and its scannable snapcodes.

Between a humorous scene in Spider-Man 2 ] and some side missions in the last PlayStation 4 game, there's now a pretty strong connection between Spider-Man and Pizza, making the promotional link with daddy John & # 39; s pretty perfect.

Starting with Spider-Man: Homecoming AR was a major prop for Sony Pictures' film marketing for the franchise. Sony commissioned 8th Wall's web-based platform to provide augmented-reality experiences for the movie releases and home videos of Spider-Man: Into the Spider Verses . And Spider-Man images also featured in AR promotions for Avengers: Infinity War. (While Spider-Man did not appear in AR promotions for Avengers: Endgame (19459003), there were specific reasons for this.) (19659002) Assuming that Sony and Marvel continue to weave stories with the friendly neighborhood superstar, we can look forward to more Looking forward to experiences with Web Slinging in the AR in the future.

Do not miss: The Future of Augmented Reality: What to Expect in 2020 and Beyond


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