In the Tom Holland era, it seems impossible to promote a new Spider-Man movie without an augmented reality experience. This trend continues with Spider-Man: Far From Home .
As of Thursday, Papa John's customers ordering a Superhero XL two-ply pizza can scan a Snapcode using the Snapchat app for iOS or Android, and then the specially marked pizza box Spider-Man: Far From Home to unlock a few AR experiences.
On the back of the camera, Snapchat uses the Marker Tracking technology to create 3D models of the Palace of Westminster, Tower Bridge in London and the Rialto Bridge in Venice (which serve as background for important scenes) in the movie after the trailers ) in the vicinity of the box.
The fun continues with the camera on the front, in which Snapchat's face and hand tracking technology acts as controls for a mini-game in which customers are prompted will catch falling pizza pieces with spidey webbing.
"This augmented reality encounter will enable Papa John's to increase the moment of pizza eating by providing consumers with a fun, interactive and contextual experience," said Karlin Linhardt, marketing director of Papa John & # 1. 39; s, in a statement. "We are pleased to be the first pizza company to offer Snapcode for Augmented Reality on our boxes, allowing users to experience the iconic architecture of Big Ben, the canals of Venice and Tower Bridge while enjoying our pizza wherever they go would like."  Daddy John launches – Spider-Man: Far away from home & # 39; AR Experience on Snapchat ” width=”244″ height=”244″ style=”max-width:532px;height:auto;”/>