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Patagonia’s new tags have a controversial message on the back



This is Patagonia’s latest message to its customers, featured on the tags in its latest short series.

Known for its social activism, the outerwear company shares its stance on climate change with this blunt message. A photo of the tag sewn into the Regenerative Organic Stand-Up Shorts for men and women went viral on Twitter as a trending topic.

“We’ve been fighting climate deniers for almost as long as we’ve been making these shorts,” Corley Kenna, a Patagonia spokesman, told CNN Business. The brand started making the shorts in 1973.

Patagonia CEO Yvon Chouinard has said for several years, “tune out the A ** holes,”

; the spokesman said. “It refers to politicians from any party who deny or ignore the climate crisis and ignore science.”

Brad Wieners, Patagonia The Director of Copy tweeted that the company is teaming up with BallotReady to encourage people to vote and stay true to the day’s message. The company outlines its plan at its polling station: “We must elect climate leaders. The 2020 Senate races will have a significant and lasting impact on the strength of our country’s climate policies and the existence of our wild places.”

Patagonia closed its headquarters, distribution center and branches nationwide on election days in 2016 and 2018, and the company will continue the practice for the 2020 election.

The website also gives people the ability to type their address in a search box and create a voting schedule – with information on how to request a ballot or find your polling station to vote in person.

When the company received a $ 10 million tax cut in 2018, it donated the money to environmental programs to raise awareness about climate change.




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