Late last year, it was revealed that Hulu would display ads when users stop a stream. That sounds terrible, but it does not sound as bad as it does in reality.
First of all, it's not about video ads, it's about static images on the screen. This immediately makes it less intrusive and prevents the ads from being ignored. Really, it's a smart way to do this because it does not bother users (1
The second part of the equation here is the will see these ads. This answer is just as simple: according to Engadget, any user who subscribes to the Hulu-sponsored class, who incidentally only dropped a few dollars, is subject to this new ad format. Users who subscribe to Hulu's ad freedom will still not receive ads. Quite easy.
Finally there is the as . These ads will appear "this spring," which is around the corner despite today's weather forecasts.