With the upcoming Memorial Day weekend as the unofficial start of the summer, Pepsi turns to Instagram to sell his soft drinks and quench the thirst of beach-goers and barbers.
This week, Pepsi launched his #Summergram (yes, hashtag icon) campaign with launch events in New York City, Chicago, Los Angeles and Miami, with each event showing a different six-story dinghy in nearby waters. New York was given the additional privilege to perform by model Chrissy Teigen and DJ Khaled.
Rest of the USA Labels of more than 200 serving bottles Pepsi, Diet Pepsi and Pepsi Zero Sugar are tagged with QR codes consumers can scan with their smartphone to access special augmented reality filters on Instagram for iOS and Android.
This allows customers to unlock hundreds of AR camera effects, each of which reflects an aspect of daylight saving time, such as walking, swimming, or other activities that are specific to the user's region. The AR experiences come with hefty platitudes, such as "Whatever your boat floats" and "Always ready for the pool," or punny proclamations, including "Do not Worry Beach Happy" and "Tropic How Hot It Is" in English or Spanish. 19659007] Pepsi celebrates summer with hundreds of Instagram camera effects for soda drinkers ” width=”480″ height=”480″ style=”max-width:532px;height:auto;”/>
"We are excited to partner with Instagram and bring some of their latest technology directly to our most loyal customers, and we love our fans Sharing her favorite moments on social media, and summer is good for so many belated moments and occasions, "said Todd Kaplan, vice president of marketing at Pepsi, in a statement. "The breadth of our Pepsi # Summergram instructions and custom AR filters ensures there's something for everyone – no matter what you do this summer – so people can enjoy their best summer moments without apology."
Pepsi will highlight advertising with 25 television commercials highlighting the AR experiences, a nationwide billboard campaign, and a social media attack to remind you that the soft drink maker is on your Instagram account.
Securing Pepsi as an affiliate is a big coup for Facebook as it competes with Snapchat. Campaign timing is also favorable for Facebook, as Instagram support for the Spark AR platform expires this summer from closed beta, allowing all developers to create it through the Spark AR Studio tool. On the AR platform Snapchat uses its own special features, such as Landmark AR and Scan, to ensure that the AR escalation war continues among the social media competitors.