After separating from Papa Johns, the National Football League has named Pizza Hut as the official pizza delivery company, and the company has been entertaining hungry football fans with an augmented reality game.
After scanning specially marked pizza With the help of the mobile app Beanbag Blitz, customers can unlock a virtual game from Cornhole, whose name varies according to where they live in the USA.
The Game can be played without scanning the pizza box, but the box must be played AR. Without a physical pizza box, the image of the pizza box in the app serves as the target for unlocking the AR game.
After a skilful animation, the game board remains anchored in the device's camera view, no matter where the target box is located. The game mechanics should be familiar to anyone who has played Pokémon GO, with an upward swipe of the screen throwing the bean sacks towards the target.
Instead of implementing some multiplayer features, the game is actually based on a single round of smartphones, so be prepared to share your device with other greasy pizza eaters.
"We've used the technology to give fans a truly immersive gaming experience specifically what they are most interested in: their team, the spirit of competition and, of course, pizza, "said Zipporah Allen, chief marketing officer for Pizza Hut US in a statement. "By integrating this AR component into our range of new experiences, we are expanding our digital portfolio and engaging fans in a whole new way."
The app is currently available on the App Store, but has not yet been released on the Google Play Store, despite Pizza Hut's stated intentions for the availability of Android.
And watching football go together like Joe Montana and Jerry Rice, so Pizza Hut disrupts the official NFL sponsorship status is a big deal for his business model.
In recent months, augmented reality has become a shining new toy for many marketing teams. But in this case, the advertising comes after the point of sale and serves as an added-value experience. And since this is not the first NFL-related implementation of the technology, the experience is likely to serve as an introduction to AR for many football fans exposed to immersive experiences that will be more commonplace in the years to come.