With Pokémon GO as Cash Cow and the upcoming Harry Potter: Wizards Unite and the Niantic Real World Platform promising future sources of revenue, Niantic has convinced investors to put their taste on augmented reality
Reports surfaced The developer caught another round of financing, confirming Wednesday's Niantic that it has completed a $ 245 million Series C investment round. Silicon Valley company IVP led the round of investment, and aXiomatic Gaming, Battery Ventures, Causeway Media Partners, CRV and Samsung Ventures also participated as strategic investors.
"The search for innovative new experiences and technologies aimed at engaging targeting the audience has been a key investment focus for aXiomatic since day one, "said Bruce Stein, co-founder and CEO of aXiomatic. "Niantic has proven to be unique when it comes to developing communities – both virtual and real, global and local – and to keep players active, interested and entertained, and we look forward to helping to shape that innovation more years. "
More than two years after the phenomenon of augmented reality hit the market, Pokémon GO remains one of the top mobile apps, ranked 11 in the App Store and # 2 on Google Play App Annie , While other location-based games have not yet reached the level of success that Pokémon GO has achieved, the combination of the groundbreaking developer with another popular intellectual property giant in Harry Potter certainly seems a safe bet. After the round of financing, Niantic will add more resources to Accelerate the development of the Niantic Real World Platform, an AR cloud toolkit that enables developers to integrate shared experiences, persistent content, and realistic occlusion into their apps.
"We continue to focus on fulfilling our mission of bringing people together through experience that brings together advanced technology and the real world," said John Hanke, co-founder and CEO of Niantic. "This round of financing adds financial and strategic support as we focus on doubling this mission with our platform and building on the popularity we have built in recent years in growing our portfolio and offering."
The Platform Already Exists To simplify the Adventure Sync feature of in Pokémon GO and reboot Ingress, Niantic also wants to enable other developers to use the Real World Platform.
To arouse developers' interest, the company has offered a million dollars for innovative apps built on the platform.
With the competing offers of the startups 6D.ai and Ubiquity6, Niantic gives developers the opportunity to bring the AR cloud to the forefront.
19659002] In addition, the new financing will provide the company with the resources it needs to continue cultivating the AR ecosystem through its own strategic investment, as iLens managed to do last year by investing in the display manufacturer Dig. By bringing the potential of AR wearables for end users closer to reality, the company is also expanding the revenue potential of its AR apps as well as those built on its platform.