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Home / Tips and Tricks / Pokémon GO Maker Niantic looks to the future of Smartglasses «Next Reality by investing in AR Display Maker DigiLens

Pokémon GO Maker Niantic looks to the future of Smartglasses «Next Reality by investing in AR Display Maker DigiLens



The company behind the first real gaming hit from Augmented Reality, Pokémon GO, quietly steps toward supporting the fast-growing smart-glass space that may one day get its content from smartphones and tablets to AR lenses Moved away from her face. [19659002AmFreitagkündigtederHerstellervonAugmentedrealityDisplaysDigiLensdenAbschlusseinerFinanzierungsrundederSerieCdesPokémonGO-EntwicklersNianticundDiamondEdgeVenturesanderInvestment-TochtergesellschaftdieMitsubishiChemicalHoldingsCorporation(MCHC)imJuligestartethatte

Picture of Niantic / YouTube

The company declined to disclose the dollar value of the investment, but a previous Series C round closed in May with a total of $ 25 million. The funding will enable the company to further develop its holographic waveguide displays for the automotive, enterprise, consumer, aerospace and military industries.

"We are pleased to announce that Niantic and MCHC are joining Continental AG and our other strategic investors," said Chris Pickett, CEO of DigiLens, in a statement. "These investments will strengthen the ecosystem of support for DigiLens, its licensees and their customers for producing large volumes of displays at consumer prices that can not be matched by other technologies."

Niantic's Investment Rests on Mutual Self-Interest Between the developer and DigiLens, Mitsubishi's involvement as a manufacturer of advanced materials creates a strategic partnership. The manufacturer will produce a new type of plastic material that is lighter, cheaper, and more durable for use in DigiLens waveguide displays, providing a wider field of vision for smart glasses and head-up displays in motorcycle helmets compared to the displays used by Magic Leap and Microsoft.

"We could not have found a better first investment than DigiLens because it demonstrates how MCHC's advanced technology can help create a new market through strategic partnerships with a world leader." said Patrick Suel, president of Diamond Edge Ventures. "With this investment, we are also becoming an active participant in an AR / VR technology ecosystem that is expected to have broad implications for the B2B and B2C industries, and we will accelerate the introduction of a new computing platform, from which the Users worldwide will benefit. "

Niantics Games, namely Pokémon GO, the recently re-launched Ingress, and the upcoming Harry Potter: Wizards Unite, currently have a home in the mobile AR ecosystem. Smartglasses would give the company the opportunity to offer an even deeper experience Players consumer-grade AR wearables would also expand the development market for the Niantic Real World Platform, the AR cloud toolkit, with multiplayer games, consistent content and realistic occlusion for mobile apps.

"Niantic has transformed the world for years a game board," said John Hanke, CEO of Niantic. "DigiLens, in collaboration with MCHC, is an amazing way to bring more affordable and accessible hardware experiences to players around the world, so that characters and gameplay can be seamlessly spun into the real world, backed by safe and lightweight plastics." Displays. "

During His Appearance at the Samsung Developers Conference Earlier this month, Hanke said he still wanted to fulfill the vision of Pokémon GO that was featured in the original trailer.

Along Thanks to the Real World platform, the advances in AR hardware and network infrastructure will ultimately allow Niantic to fulfill that vision. A recent partnership with Deutsche Telekom has included Niantic in the half of the equation. With the investment in DigiLens, Niantic is helping to make it part of the portable AR hardware ecosystem of the future.


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