Although Niantic is already an augmented reality startup unicorn thanks to the success of Pokémon GO, the company is said to have received another round of financing.
Citing Near Sources, the Wall Street Journal
reports that the AR gaming and software developer has completed a $ 200 million round of financing led by venture capital firm IVP. Samsung Electronics and aXiomatic Gaming participated as strategic investors. The funding would raise its valuation to $ 3.9 billion.
success with Pokémon GO and upcoming location-based AR games such as Harry Potter: Wizards Unite, expected to arrive in 2019.
report it may be possible for Niantic to seek a similar agreement.
The Financial News website also mentions Niantic's plans to develop games for other app publishers. Share model. Along with the involvement reported by Samsung, such a move seems to support the earlier reports that Niantic was aiming for a $ 40 million investment from the tech giants in return for the development of exclusive mobile games for Samsung Samsung devices. The same reports suggest that Harry Potter's location-based AR game is one of Galaxy's exclusive titles, with the Galaxy Note's S Pen pen serving as a magic wand.
What is not explicitly mentioned in the financial report is The
Niantic Real World Platform, the AR cloud platform that enables Niantic and other app developers to experience multiplayer experiences, persistent content, and real occlusion integrate mobile AR games and apps. Although Niantic Real World is still in development, the company has already built Ingress Prime on the platform.
So far, the company has not announced how the Real World Platform will make it available to other developers. However, Epic Games provides its developers with the Unreal Engine for free to reduce the revenue of the games. Therefore, against the backdrop of the Wall Street Journal
Image by Niantic / YouTube
The company that raised $ 200 million in donations last year is known as one of two AR unicorns (companies will receive unicorn status among the technology insiders if their rating exceeds $ 1 billion regardless of actual revenue) Magic Leap, whose rating after a Series D round of 461 million US dollar in March and a strategic investment by AT & T in an unnamed dollar value in July was more than $ 6 billion.
Existing location-based games, the AR Cloud platform and their Niantic have a number of revenue-generating products and services to further enhance their valuation and position as a leader n mobile AR.