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Prime Day 2020: is this really the best deal?



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Before spending your hard earned cash on Prime Day, make sure you are getting the best price.

Angela Lang / CNET

Amazon Prime Day 2020, also known as October 13th and 14th, will attract millions of shoppers looking for prices on millions of products from Black Friday in October. But here’s the thing: while there are some solid bargains out there, it’s a mistake to assume that every deal is the best deal.

This corresponds to what I call the “Costco mistake”. This is the belief that absolutely everything in stock is at the lowest price anywhere. In reality, some items are cheaper elsewhere.

Likewise, on Prime Day, it’s natural to believe that every single product will be discounted to the lowest price of the year – but that’s just not the case. So think twice before you buy anything. The money you save could be your own.

Continue reading: Get a $ 100 Amazon Gift Card when you sign up for Amazon’s Prime Rewards Visa

Compare Prime Day prices with previous prices

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Use CamelCamelCamel to see full price history for almost everything Amazon sells. If there has been a lower price in the past than what you are seeing now, it’s a clue to wait for this deal to come off again.

Rick Broida / CNET

In the past, Prime Day is an excellent time to get deals on Amazon-branded products: Echo speakers and smart screens, Kindle e-readers, Fire TVs, etc. Indeed, the prices on these items can be among the lowest to date, or at least among the lowest. Case in point: The Fire TV Recast’s wireless DVR is available for as low as $ 130which corresponds to its all-time low.

OK, but what about the non-Amazon Fitbit Versa 3 that you’ve been keeping an eye on? Or those Sony headphones? They might be for sale, but how can you be sure this is the right time to pull the trigger?

Get started with CamelCamelCamel, an invaluable shopping tool that monitors Amazon prices. Just copy and paste the Amazon url for a specific product (or use the Camelizer browser plug-in which saves a ton of time) and you will see the full history for that product.

And if you see a lower price earlier, now you know that there may be a lower price coming up in the future. Here’s the lesson again: don’t just assume Prime Day pricing is the best pricing. See for yourself.

Remember, other businesses exist

Look beyond Amazon too. Walmart and Target already announced competing sales in Octoberand I have little doubt that stores like Best Buy and Kohl’s will too.

But do you really have to jump from one website to another to compare the price? No! Tools like PopCart, PriceBlink and OctoShop can show you at a glance whether there are any a better deal to find elsewhere. I definitely recommend installing one of these browser plug-ins.

Would you like to know more? I talk about these and other Prime Day strategies on the latest installment of the Cheapskate Show podcast!


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Amazon Prime Day 2020: Everything You Need To Know


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CNET’s Cheapskate searches the internet for cheap deals on PCs, phones, devices and much more. Note that CNET may generate a portion of its revenue from sales of the products featured on this page. Questions about the Cheapskate blog? Find the answers on our FAQ page. For more great purchases, visit the CNET Deals page and follow the Cheapskate on Facebook and Twitter!




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