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Progressive Shopper shows if brands donate more to Democrats or Republicans



  Progressive shoppers

Which companies give which party more? The progressive buyer will tell you – though you may not like the results.


Screenshot by Rick Broida / CNET

I am sure that in today's politically divided environment there will be at least as many people who will rejoice in the existence of Progressive Shopper as those who will be offended. I'm just saying that I'm not here to pick a fight or choose sides. I'm here to tell you something that exists and that you might find useful regardless of your political interests.

Progressive Shopper reveals the political contributions of hundreds of brands and businesses – from airlines to supermarkets, Amazon and Tesla. You can look up individual companies on the site or install a Chrome plug-in that will be activated when browsing. Anyway, you'll quickly see what percentage of a company's contributions go to Democrats and what percentage of Republicans.

The program, which has been running since December, also shows you the percentages for the Political Action Committee (PAC). Contributions and for employee contributions to the two parties.

The data comes from the 2016 and 2018 election cycles (the latter until 18 September 2018, at least for the time being). It comes directly from the federal election commission and is based on donations of $ 200 or more. Additional background information can be found on the Site Function page.

The idea is, of course, that with this post information you can decide if you want to do business (or continue) with a particular business.

Well, if you say, "Progressive buyer is biased!" – well, that's the point, and the site does not make any secret of their agenda. She favors brands that score higher on Democratic contributions, and even suggests "better options are available" or "shop elsewhere" for those who give more to the Republicans. But if you're on the other side of the aisle, you can just as easily use that information to double your purchases in those very republican companies.


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That is, the partisans of both sides will soon realize that many brands and companies donate for both sides – target is exactly 50/50, while others have about 60/40 parts. As cynical as it may be, I assume these companies want to ensure that their phone calls are answered to a specific senator, representative, or other elected representative, regardless of which party they are in.

Etsy, Lego, REI and Toms seem to be more interested in ideological purity: all were 100 percent in the Democrats' donation. Meanwhile, The Home Depot, Gymboree and Citigroup donated about $ 2 to the Republicans for every $ 1 of donated to the Democrats.

If nothing else, you now have some data to help you decide. Progressive Shopper notes that this information was always available, but is usually buried in large databases that are not very user-friendly. With this plug-in, it's just a click. But once you click through, you can not blur the data, and then you have a choice: If you find that your favorite brand is giving in to the other guys, would you like to change your shopping habits?


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