When it comes to sports footwear retailing, it's no longer enough to sell shoes.
Include Puma as Newest Brand to Enhance Customer Experience in Augmented Reality Stores, as The Brand Has Recently Celebrated The opening of the flagship store in New York City and the launch of the new basketball line with web-based AR Activation.
By scanning QR codes on two displays in the store through the mobile web app, shoppers can interact with Puma's mascot and get directions to the store's basketball section.
The experience continues with the shoes themselves. The seven styles in the basketball series each contain hangtags that trigger unique AR content.
"Our newest flagship store is full of innovation," said Russ Kahn, senior vice president for the company Retail at Puma North America, in a statement. "Entering our business gives customers a more intense and dynamic commitment to both our Puma brand and our individual products."
The experience developed by the creative agency Alternative Genius is based on Zappar's new web-based AR capabilities, which the company introduced in Zapworks Studio 6.