When it comes to sports footwear retailing, it's no longer enough to sell shoes.
Include Puma as Newest Brand to Enhance Customer Experience in Augmented Reality Stores, as The Brand Has Recently Celebrated The opening of the flagship store in New York City and the launch of the new basketball line with web-based AR Activation.
By scanning QR codes on two displays in the store through the mobile web app, shoppers can interact with Puma's mascot and get directions to the store's basketball section.
The experience continues with the shoes themselves. The seven styles in the basketball series each contain hangtags that trigger unique AR content.
"Our newest flagship store is full of innovation," said Russ Kahn, senior vice president of retail for Puma North America, in a statement. "Entering our business gives customers a more intense and dynamic commitment to both our Puma brand and our individual products." in Zapworks Studio 6.
"With Augmented reality is optimizing this growing channel by providing Puma with new ways to interact with customers – strengthening business relationships and increasing willingness to buy, "said Max Dawes, Zappar's CEO, in a statement for Next Reality. "WebAR further enhances the experience by eliminating the hassle of downloading an app and enabling instant distribution of this exciting AR content to any device via the web browser on the buyer's smartphones."
The QR codes were created by Zappar's partner for connected devices. Everything. When scanning, the QR codes record user data so Puma can measure buyer behavior.
"Puma leads the way in retail innovation with dynamic, digital customer experiences in the business," said Niall Murphy, CEO and co-founder of Evrythng. "By digitizing every product in the New York flagship store, Puma enriches the direct-to-consumer relationship and excites its customers, while providing Puma with a scalable platform to gather real-time data information to inform business strategies."
An emphasis on basketball, including a partnership with the NBA and the commitment of pro-basketball players to endorse contracts, is the key to Puma's recent resurgence. And like its competitors in the sneaker business, the brand also keeps an eye on AR.
After launching the LQD Cell Origin AR, an AR-centric shoe line, in April, Puma experiments with Nike and Adidas with AR in stationary stores.
The experience is also a big win for Zappar's redesigned Web AR platform. But the sector is now overcrowded. The start-ups 8th Wall and Vertebrae land top-class advertisers, while the newly launched Blippar has also returned with its own web-based platform. In addition, Apple and Google have their own native toolkits, AR Quick Look and Scene Viewer, which are available for iOS and Android and somewhat offload the third-party Web AR solutions.
Zappar's user-friendly platform and data collected by Partner Evrythng can help differentiate the company in the increasingly competitive AR environment.
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