Over the years, we've seen a lot of AR experiences related to athletic footwear, but Puma expects sneakerheads to buy a version of the interactive design in sneakers the augmented reality experience 19659003] The shoemaker launched the LQD cell Origin AR on Thursday as a Limited Release. The sneaker is the first in a series that will have several successors in the summer, paired with technology tailored to the comfort of the wearer.
As you can see from the pictures of the LQD Cell Origin AR, QR codes almost adorn the entire surface of the product. When scanning via the camera view of the LQD Cell App for iOS or Android (which is not yet available but is expected to be released soon on Google Play), the shoes unlock a number of AR experiences.
Once on sneaker-based The AR experience is triggered by the app, several AR filters set the shoes either (virtually) on fire. There is also an option to resolve a 3D model of the shoe for a view of the deconstructed product. As expected, users can take pictures of all the experiences to share with others.
The app also features games like LQDash, an endless runner game that unfolds in the user environment. (You do not need to have the shoes to play this game.) Other filters and experiences, such as turning the camera invisibly or adjusting the camera for the mobile device to a drone or surveillance camera, will appear next to future shoe releases.  The shoes are available in two editions on the company's website for $ 120.00 per pair.
Sneakers have been the subject of numerous AR innovations over the years. Nike has used AR to sell limited-edition sneakers, promote its equipment through Snapchat and Facebook, and give customers the opportunity to see tailor-made shoes.
Adidas also has AR for selling shoes and apparel through Snapchat, as well as for improving the storage of your customer experiences with content based on Adobe Project Aero. Recently, the Wanna Kicks app offered customers the opportunity to try out virtual sneakers on their own feet.
Puma is not the first company to experiment with AR-enabled footwear. Two years ago, Japanese shoemaker Onitsuka Tiger released AR-Enhanced shoes over the anlage Monte Z, the first pair of sneakers that served as the backdrop for AR content.
Puma takes the shoe as one of the best-selling sports footwear brands The leap to the AR is much more remarkable.
On the purely subjective side, however, it looks like Puma has opted for Google Glass AR wearables are developed where the function of AR is in the way of wearable fashion.
As it turns out, the QR code, according to a company spokesman, actually does not play a role in the AR experience. The LQD Cell app actually uses machine learning and object recognition, taking in thousands of pictures of the shoes so that the app can instantly recognize the shoes. The app can even unlock AR effects based on pictures of the shoes. As a skeptic, I tried to scan the shoes with a QR code scanner, and of course they do not scan. Future editions of the shoes will not have QR codes, but the AR app will still be able to recognize them.
So it is possible to make a shoe that looks good and . and the QR codes on these shoes are purely aesthetic. Maybe I missed something that came out of Paris Fashion Week and said that QR codes are "in" this spring? Obviously Zubaz, the brightly striped pants of the 90s, is making a comeback, so I think everything is possible.