It will likely take a few more years for smartglasses to be ready at prime time, as component manufacturers achieve the innovations needed for consumer-centric device designs. Nonetheless, two technology companies are taking steps in this direction, as Qualcomm is rumored to be working on a chip destined for AR & VR headsets, while DigiLens has scaled down its helicopter waveguide displays.
Meanwhile, new research report recommends retailers keep smartglasses in the back office and warehouses and target consumer AR to online sales.
HTC's AR & VR headsets, Vuzix & Google linked to Qualcomm's New Chip
A leading smart phone chip maker is preparing a new processor designed specifically for augmented and virtual reality headsets.
According to a Bloomberg report, Qualcomm is likely to introduce the Snapdragon XR1
REA LITY BITES: Augmented reality will increase the market for hardware and software for advanced and virtual reality to $ 7.7 billion after SuperData Research. Augmented Reality revenue will double to $ 3.2 billion by the end of the year, driven by mobile AR apps.
Pump the Brakes on Brick-and-Mortar Retail AR, says report
Although retailers such as Mac Cosmetics and Zara have been hailed for using innovative augmented reality experiences at the store at their stationary locations, a new report raises cold Water on the practice.
In a report entitled "Augmented Reality in Retail," research firm ABI Research concludes that augmented reality will have a positive impact on employee efficiency and online customer retention that augmented reality experiences in stores but will have less impact.
To learn why augmented reality can not prevail in business thrive at home and in camps, read on …
DigiLens Efficiently Produces Thinner Waveguide Displays
Less than a week after providing a $ 25 million vehicle-HUD financing round, DigiLens has introduced a new wave guide display for motorcycle helmets that is thinner, lighter, brighter and more portable produced at a lower cost.
Designed for AR motorcycle helmets, the MonoHUD The display consists of two grid layers (the component of the display that redirects light), which is one less than the previous generation. DigiLens produces the displays with a new inkjet coating process that is more efficient, resulting in higher productivity and lower costs. The method also creates a display that provides greater contrast and allows users to clearly see content in daylight.
For more details on the capabilities of the display and where it will land first, read on …
Every Friday, Next Reality reviews the latest headlines from the financial world of augmented and mixed reality. This weekly Market Reality column includes financing announcements, mergers and acquisitions, market analysis and the like. Check out previous issues of Market Reality for more news that you may have missed.