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Home / Tips and Tricks / Rémy Martin distils art through augmented reality app to promote his cognac «Mobile AR News :: Next Reality

Rémy Martin distils art through augmented reality app to promote his cognac «Mobile AR News :: Next Reality



Another branding team has come to the bar to order a big glass of Augmented Reality for its marketing campaign, this time via a mobile app for Rémy Martin VSOP Limited Edition.

Available on the App Store, the ARt by Rémy Martin App features AR versions of abstract artwork by artist Matt. W. Moore in the user's physical environment

The digital creations can be seen through the camera view of ARKit-compatible iPhones and iPads. As with many mobile AR apps, users can also take pictures and videos of the experience to share with others.

Image of Rémy Martin / YouTube [196590000] 19659006] "Let's create things through augmented reality that have never been seen before," Moore said in one Opinion. "Much of my effort as an artist is to reach as many eyes as possible … This collaboration truly demonstrates the ability to celebrate differences and harmonize our story."

And in this case, art is not just a clever way to write "AR Art". For the company's campaign, the word actually stands for "Augmented Reality Tour". As such, Rémy Martin takes the experience on an actual tour of New York, London, Moscow and Shanghai below the stops.

image by Rémy Martin / YouTube

In an abstract, digital style he works with "Vectorfunk", the famous place of Cognac, France, who was Moore's muse for the augmented reality art of the campaign.

"My first goal was to design all of these various existing elements: the grapes, vines, leaves, sunbeams, custom typography for VSOP and the entire flow of the compositions," said Moore. "Once we made a healthy library of illustrated assets, the next step was to cleverly compose them for each of the different applications – gift box, bottle label, and beyond."

This is not Rémy Martin's first sip of AR. The liquor manufacturer has previously teamed up with augmented reality studio Kazendi to brew AR activation for the HoloLens, which describes the company's origin story.

The AR Marketing brand approach is very similar to the strategies of The Macallan and Patrón Tequila uses art and / or the story behind the product to create brand aesthetics that reflect the tastes of their respective audiences. In this case, however, the AR experiences are so whimsically abstract that they are probably best experienced during sobriety before taking a sip of the product.

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