This week, Next Reality Profile released on the market leaders in the augmented reality hardware industry, with Magic Leaps CEO Rony Abovitz leading the list. It's not surprising that two app manufacturers want to identify with Magic Leap's flagship product.
One of the biggest hurdles that Abovitz and Magic Leap have in positioning their augmented reality headsets to consumers is the support of developers' robust content library. While Magic Leap announced partnerships with multiple content creators, this week we finally started seeing some actual apps in the form of Angry Birds FPS: First Person Slingshot and Thyng. Speaking of Magic Leap, another AR company, WayRay has ambitions to count Magic Leap among the augmented reality unicorns. The other AR unicorn, Niantic Labs, now has Illumix, a new competitor in the AR games market, with a sizeable seed capital base and an ambitious approach to building AR games.
Magic Leap Launch Propel's CEO Rony Abovitz ranks at the top of AR hardware
It's almost undeniable that smartglasses and headgear are the future of augmented reality, and there's a widespread vision of a future in augmented reality is omnipresent.
However, right now, they are still a very niche market. Some experts say that we are still five to ten years away from having AR hardware mature enough to meet the utopian ideal of AR, but the technology can improve exponentially in that time. Remember, ten years ago, the app stores had not yet opened their digital doors. Now apps for smartphones have created billion-dollar businesses and driven entire economies.
In this regard, let us acknowledge the NR30 hardware leaders this year who work in AR today and have made great strides this year Borders of the Future
REALITY BITES: Speaking of AR hardware, this manufacturer of smartglasses, Vuzix, announced a contract with OnCore Golf, to bring the hardware of the manufacturer and its software to improve the golf experience on driving ranges, practice facilities and other golf sports. The Driving Range OnCore partner Spot Golf will be among the first to use the technology for their golf venues.
Angry Birds & Thyng Hatch Apps for Magic Leap
Considering Rovio Entertainment owes its existence literally to Apple and the App Store, there may be a few springs that the company has decided to make the augmented reality debut of its blockbuster Angry Birds franchise instead on Magic Leap.
Developed in partnership with AR / VR game studio resolution games, Angry Birds FPS: First Person Slingshot will be released this fall at Magic Leap One Creator. According to a Resolution Games spokesman, no prize has yet been set for the game.
Also this week, Thyng is the first mobile augmented reality app with support for ML1, which wants to release the headset version of the app later in the year.
REALITY BITES: Following the announcement of two companies HoloLens Apps Earlier this Year, Microsoft Deploys Remote Assist and Layout as Part of Its Dynamics 365 Cloud Applications for Business
WayRay Goes With $ 80M Series C Financing Round toward Unicorn Status
Automotive Augmented Reality Company WayRay has set its goal for a $ 1 billion valuation with an estimated arrival time of 2019, and it has just reached an important milestone on the way to that goal.
On Tuesday, the company announced that it has completed a Porsche-led 80 million Series C round. with other participants, including Hyundai Motor, Alibaba Group, China Merchants Capital, JVCKENWOOD and Consortium of Sovereign Wealth Funds, which includes interests from Russia, Japan, Saudi Arabia, Kuwait, the United Arab Emirates and Bahrain
REALITY BITES: Augmented and Virtual Reality Company Jaunt Unveiled This Week, Mitzi Reaugh, former Vice President of Global Business Development and Strategy of Gy, will assume the role of CEO on October 1st. Rea's experience in the entertainment industry at NBC Universal and Miramax will be critical as the company positions the volumetric capture technology, including the teleporter technology recently acquired by Personify, for content creators. Outgoing CEO George Kliavkoff will remain a member of the Board of Jaunt.
Illumix Receives $ 8.6 Million for Seed Financing to Challenge Niantic with AR Gaming
Illumix completed a steal $ 8.6 million seed round last Tuesday on stealth mode the development of its products and partnerships as well as the development of its game development team.
The company also announced plans to release two AR games in 2019, one with original intellectual property and another with a license from an established franchise. Both games use Illumix's own AR platform, which uses computer vision and machine learning to understand the environment and real-time interaction with the player's physical space
Every Friday, Next Reality reviews the latest headlines from the financial side of Augmented and Mixed Reality. This weekly Market Reality column includes financing announcements, mergers and acquisitions, market analysis and the like. Check out previous issues of Market Reality for more news that you may have missed.