Another major retailer is working hard to spread the selfie culture inexorably.
Sally Beauty rolls out kiosks to try on "some of their best" hair dyes in 500 of its stores in the United States. At the kiosks in the store, equipped with augmented reality features, you can watch videos, overlay a punky (or other) hair color, and take a selfie on screen to share your #Glowup with friends.
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The beauty chain claims that AR's new fitting feature also includes the shopping app introduced in June Includes Android and iOS. Originally, customers could use the app to shop and track Sally Beauty Reward Points, but now they can also test a whole new look in Augmented Reality with hair color, eye shadow, blush and lipstick. You know, "the works".
For the beautiful lipstick look of the company, you can say thank you to AR Technology for Perfect Corp's YouCam Makeup App. The company's technology has been used in both the new augmented reality kiosks from Sally Beauty and the Sally Beauty App. This is the result of a collaboration between the two companies, the Perfect Corp. Launched at the beginning of this year.
Based on experience with the major Chinese website Alibaba, Perfect Corp. to have another success with Sally Beauty, which operates 3,700 stores on three continents.
Target has also partnered with Perfect Corp. at AR fitting kiosks teamed up in its beauty departments. However, Target has an unobtrusive AR kiosk campaign that only serves 10 stores so far.
In collaboration with Sephora, the App Modiface, operated by L & # 39; Oréal, has developed "AR-Spiegel" in the past. The company has also provided AR fittings for a Canadian drugstore to help sell beauty products that are targeted at customers with a laptop browser. Image by Sally Beauty / Press Release
AR selfie kiosks, mirrors and displays (choose your terminology, space evolving at the speed of light) are also used for advertising non-beauty products (see AT & T's recent published football selfie kiosks), but so far the cosmetics industry seems to be the most appropriate technology.
With AR kiosks appearing everywhere, augmented reality and selfie fans will soon be unstoppable.
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