The Augmented Reality industry has had enough twists this week to surprise even Mr. Night Shyamalan.
With the mention of Augmented Reality during Samsung's Galaxy S Series's annual unveiling, Samsung demonstrated its upcoming 5G version of the Galaxy S10, which unexpectedly packs a 3D depth sensor. Just a few days before the release of the next-generation HoloLens, Microsoft introduced a couple of advanced reality apps for smartphones and tablets. I did not see that coming!
Other news we could probably have seen. North, the maker of promising intelligent focals glasses, confirmed that it had reduced its workforce one week after drastically lowering the base price of its consumer smart glasses. And Google led another round of financing for CTRL-Labs for the same amount as last year's round of financing.
Samsung Unveils Galaxy S1
0 5G Version with Depth Sensor for AR Apps
After the 2018 edition of Samsung Unpacked Cast as a reality major player, this year's event, which took place in San Francisco on stage, was the headliner , The company unveiled a new crop of Galaxy Wearables, the new foldable Galaxy Fold handset and the latest Galaxy S-series smartphone, which includes the company's first 5G mobile phone, the Galaxy S10 5G, later released in Q2 Verizon comes to the market.
In addition to the 5G networking, Samsung has also made a headway in its sensor game. The Galaxy S10 5G has been enhanced with a 3D depth-detection camera that can capture 3D images and measure real spaces.
Read on For more details on Samsung's first 5G smartphone and why it may be the first mobile device for augmented reality.
REALITY BITES: Augmented reality games had no great success among the finalists for SXSW Gaming Awards, but Niantic's flagship game Pokemon GO received a nomination in the Most Evolved category Game. The location-based AR game kicks off Destiny 2: Forsaken, Fortnite, No Man's Sky NEXT and Overwatch. Games that have added the best content since their original release. We will find out who will win on March 16th.
Microsoft tracks Enterprise AR customers with Android and iOS apps
While there's every indication that Microsoft is releasing a new HoloLens in the coming days, the company is still keen to distribute its Augmented Reality apps for other operating systems.
On Thursday, Microsoft introduced its Android Remote Assist app and a new app for displaying 3D models called Product Visualize, both of which are part of the Dynamics 365 enterprise platform
Continue reading, to find out more about . Microsoft's Push in Mobile AR and its importance to the enterprise software services business and the future of HoloLens.
REALITY BITES: While Magic Leap is not the winner of In his Independent Creat Ors Program we know that VIM AEC and Minsar are among the grant recipients. A spokesperson for VIM AEC told Next Reality that the company was one of the top recipients and the main winner in its industry.
North reportedly reported more than a third of its workforce
A week after the base price of its base had dropped Focals Smartglasses by nearly 50 percent, wearables maker North is now reducing its workforce.
According to The Verge, the company has cut 150 jobs from more than 400 employees. North confirmed the reduction on Friday, but did not confirm the number of job cuts.
REALITY BITES: While some #teens become addicted to Snapchat filters, other teens get more opportunities to learn about AR. The Holographic AR Summer Camps are hosted by AR developer Integem and will be held in Cupertino, Fremont, Menlo Park, Palo Alto and San Jose in June and July. And it's probably more fun than AR rehab.
Google doubles funding for CTRL-Labs
It may sound like Deja Vu, but the neural interface startup CTRL-Labs has completed a $ 28 million financing round led by GV, Google , for a technology that reads the user's nerve signals to interpret hand gestures. That's because GV and Lux Capital entered into a $ 28 million round of financing last May.
The New York-based startup is part of a growing field of user input technology, including gesture recognition, eye-tracking, and brain control interfaces. The technology offers advanced reality platforms, along with other emerging technologies such as robotics, through more natural inputs to the paradigm of spatial computing.
Read more about the company's technology and why Google is continuing to invest in CTRL Labs and related technologies. Perhaps we'll take a look at the tech giant's future AR hardware.
Next Reality reviews every Friday the latest headlines in the financial world of Augmented and Mixed Reality. This weekly Market Reality column contains information on funding announcements, mergers and acquisitions, market analysis and the like. Check out earlier editions of Market Reality for more news that you may have missed.