It is no secret that Samsung is working on augmented reality hardware as the company has openly stated its intentions. However, what we do not know is how many AR projects the company is working on, as patent applications and reports revealed two more in the past week.
Elsewhere, two technology heavyweights boosted their supply of AR content when PTC acquired it Onshape and Nvidia, makers of CAD software, have launched their CloudXR platform.
Finally, another South Korean consumer electronics giant, LG, is preparing to put augmented reality ads on televisions in its home country Facebook
Just like Apple, Snapchat, and other technology giants are working on augmented reality wearables, To replace smartphones for the future of mobile computing, Samsung also relies on several other horses in this race. One of these new bets is a patent application filed in South Korea in February and published last week for an AR Smartglass design. But in the event that its own AR hardware does not come onto the market, Samsung can still make a contribution from the component side of its business.
Continue reading to learn more about Samsung's AR Smartglass design patent and the company's capabilities to contribute components to Facebook's future AR wearables …
REALITY BITES: Augmented The reality continues to fuel the growth of Snapchat, which added seven million active users daily in the third quarter of 2019. According to Snaps third quarter earnings release, Lens Studio users created more than 600,000 lenses, and these lenses account for more than 15% of daily snapshots. In addition, Snap reports that the Lens Studio community's most powerful lenses have achieved "billions" of views. In the prepared remarks, CEO Evan Spiegel reiterated the expectation that Snapchat AR Smartglasses will be on the company's roadmap but are not ready yet, and that the limited volume of Spectacles 3 will allow the company to test wearable computing and to learn more about it ".  PTC Catches Up with CAD Companies, Foresees Synergies with Vuforia
There is a direct correlation between the proliferation of augmented reality apps and the demand for 3D content, and PTC has just quantified this in US dollars ,
On Wednesday, the company announced $ 470 million for the acquisition of Onshape, a manufacturer of Computer Aided Design (CAD) software, which has raised more than $ 150 million in funds since its inception in 2012 Has collected 5,000 subscribers.
Continue reading to learn more about Onshape's software. How does it fit into the current AR development ecosystem that PTC has built, and how is the acquisition part of a continuing trend in the AR industry …
REALITY BITES: In other M & A News , 3D Capture Startup GeoCV brings its talents to Occipital. The company will operate as a research and development office of Occipital in Moscow. Occipital also recruits "aggressively" to expand the team.
Nvidia Launches Platform for Rendering AR Content in the Cloud
Higher-fidelity 3D content and next generation AR experiences require more processing power than most modern AR headsets and mobile phones devices can handle. But Nvidia introduces a new cloud-based solution to meet these needs and transfer AR content to today's devices.
Jensen Huang, CEO of Nvidia, unveiled the company's new AR software CloudXR during a keynote presentation at the Los Angeles Convention Center, which was held as an introduction to Mobile World Congress in Los Angeles.
Continue reading to learn more about CloudXR and learn how Nvidia pursues a hardware and software approach to enable AR experiences …
REALITY BITES: Count Asad J. Malik, filmmaker and founder of AR Studio 1RIC He was one of the first customers to receive the HoloLens 2, which was Microsoft's HoloLens boss Alex Kipman himself was delivered. His studio, Sundance's Best Augmented Reality experience, has also received a seven-digit investment, although more details will be announced later this year.
LG unveils TV sets with AR advertising for South Korea
] South Korean company LG, known for its mobile phones and televisions, is less present in the US than its own company.
Now the company is expanding its augmented reality capabilities with 3D advertising powered from home TVs – a move likely to be followed by US rivals.
LG's telecommunications subsidiary LG Uplus and startup Eyecandylab have launched an app that works with two Korean home shopping channels. Read on to find out more about LG's AR innovations for television …
REALITY BITES: The adoption of Augmented Reality in retailing is more and more a necessity than a nice gimmick. A report from Boston Retail Partners shows that 32% of consumers tend to shop in a store that offers an augmented reality experience. While 27% of retailers plan to deploy AR within the next two years, only 2% of retailers currently offer an augmented reality experience.
Next Reality reviews every Friday the latest headlines from the financial side of augmented and mixed reality. This weekly Market Reality column includes funding announcements, mergers and acquisitions, market research and the like. In previous issues of Market Reality, you'll find more news that you might have missed.