On Friday, at IFA 2018 in Berlin, Samsung invited attendees to the residence of Family Guy Griffin to learn all about his "smart home" products via augmented reality.
"If Peter Griffin can have a smart home, then anyone can," Samsung said about his website for the "Doorways" experience (translated with Google Translate). "We partnered with Family Guy to bring you the magic of a fully networked home with a unique AR experience."
The Doorways AR experience, which was developed by creative agency Bartle Bogle Hegarty, uses Google ARCore to Samsung devices to project into the makeshift home and simulate interactions with Bixby (Samsung's AI Assistant). Image recognition scans the walls and floor of the booth, and the app replaces the room with a digital rendering of Griffin's animated house.
"I did it, it's a Google [ARCore] experience of getting Griffin home and doing all the household chores with Bixby and Samsung virtual machines," said Avi Greengart, a tech analyst for GlobalData, about Twitter . "A bit clunky, but lets you experience the integration."
Part of the appeal of Augmented Reality brings the audience virtual content wherever they are, marketing. Also in technology for so-called "experiential marketing" Departments benefit.
In this case, Samsung used Augmented Reality to ring the noise at a large fair to lure visitors to its booth to teach them about its products and evangelize the connected life at home. Nevertheless, according to Samsung, the experience will soon be available online.