Finally it's here! Samsung's folding picture phone, the Next Big Thing, will ignite the imagination and empty purses throughout the smartphone world! Or rather not.
The Galaxy Fold is an up-and-coming device, such as a flagship supercar or an ultra-rare luxury watch. It's the phone you're drooling about but not the phone you buy. Samsung knows that ̵
Purchase of the Mustang
Samsung has favored the Galaxy Fold at its press event ahead of the Mobile World Congress, with both the slogan of the event and its leading position secured for the company were daring new design. But it is not the one in which Samsung has actually invested, namely the Galaxy S10. Look no further than the moderators if you need proof.
The Galaxy Fold was introduced by a vice president of marketing. When Samsung boss DJ Koh came out and released a short demo of the Galaxy Fold hardware, it was the Galaxy S10 + that he personally introduced.
That's because Samsung will sell a lot of Galaxy S phones this year like every year. Despite the alarming price hikes (roughly in line with Samsung's only major competitor, Apple), promotions and financing options will alleviate the financial problems of this cool new model. But even someone who would be able to justify a $ 1,000 hit on their budget would be cautious and double it for the fold.
Want more evidence? The Fold uses a tiny (by modern standards) 4.6-inch front screen, which is probably so small on such a large device as Samsung pushed every cubic millimeter into other hardware around the inner hinge and massive screen. However, apart from the huge inside of the screen, the Galaxy Fold does not offer the best of Samsung's latest Doohickeys.
In the screen integrated ultrasonic fingerprint reader? No, it has a side-mounted reader, like a phone from eight years ago. Reverse Wireless Charging, which can give your Galaxy Buds a boost? No, not mentioned at all. While the S10 has a terabyte on board, the Galaxy Fold is limited to 512 GB despite massive 12 GB of RAM. The phone does not even have the characteristic new function of the Galaxy S10, the "punch" for the camera – the inside screen uses only a massive section for its dual cameras.
What does all this mean? This means that Samsung is not about making the Galaxy Fold an all-end all-smartphone in every way. Because it does not have to be. The S10 + plus is the phone that they market to enthusiasts, to people who want something with the latest iPhone or Pixel (or better than this). In contrast, the Galaxy Fold is a classic, up-and-coming product that you want, even if nobody can afford it. Or even justify it.
Think about it in terms of cars. If you're a car fan, you know about the Ford GT, the Dodge Viper and the Nissan "Skyline" GT-R. These are the cars that drool you, maybe even make a test drive of the lender of the car dealership, if you feel daring. But even if you could scrape up the monthly payments, you know you'd regret it the first time you actually tried to put a full load of food in the trunk, or the third time you put the tank in a week have filled up. 19659004] If you want something funny, but at least something sensible, buy the Mustang or the Challenger or (spoil the thought) the Maxima sedan. The supercar is the one in the dealer window that brings you into the building. But it is not the one you will actually buy. Ford wants you to drool on this GT … but he knows you'll buy the Mustang instead. Ford Performance
So it is with the Galaxy Fold. This will be Samsung's headline instrument in 2019, which you'll see in several commercials in September and October so you can think about how innovative and futuristic the brand is. And it will work: you will not see something like that for a long time. But with a price that is essentially twice as high as a standard high-end phone, a thickness that barely slips into your pocket, and the dubious convenience of a small Android-powered tablet, Samsung knows you not to buy
The Galaxy Fold is for bragging rights
With the market for smartphones slipping and profits slipping away, while users either vouch for high prices or simply keep their older phones longer, there are only two companies Mobile phones can be as outrageous and progressive as the fold now. Apple did not do this because Apple does not work that way. Despite its innovative power and genius, Apple is conservative: it has a smooth, stable hardware development. And Samsung did the fold – because Apple is not that active.
Samsung can afford the fold with its market leading position in volume and its relative safety, even if it knows it Not the money maker the S10 will do. And it is the only player in the Android game that can do this. OnePlus can not spend hundreds of millions of dollars on research and development for a new form factor. Nor can it be Samsung's in-country rival LG, or the fast-growing Chinese brands like Huawei and Xiaomi are making huge profits in a growing market. Google could probably afford it, but like Apple, they are relatively conservative in terms of pure hardware.
Samsung is not conservative. As pointed out in yesterday's presentation, they used the original Galaxy Note on big phones and started a trend that even Apple has been following for too long. They now have standard features like AMOLED displays, wireless charging and waterproof enclosures, long before it was clear there was a need. Samsung takes the risk. And while this is not always the case, how long did it take the company to finally admit that premium Android tablets will not come back to life? – it means that they deserve the merit.
] So imagine that the fold is flopped and Samsung is aware that this is one strong possibility is. Let's say the fold does not sell a tenth of the units of this year's Galaxy S and Note models. That's okay. Although the plunge is a critical and commercial failure, it is worth the money to maintain Samsung's position as a supplier of bold design (at least to the standards of its closest competitors). This dazzling recording of the phone, which unfolds in a season with NFL commercials, will be worth every penny spent on the product's launch.
This will be one of two options
But let's say that the Galaxy fold folds. If so, there must be a remarkable combination of circumstances.
First of all, Samsung has to nail the hardware. For a first generation product in a brand new form factor, this seems unlikely. In all of the presentations presented by Samsung at its "Ten Years Galaxy S" presentation, the first two generations of Galaxy S phones were forgettable at best, and terrible at worst.
Do you remember Google's first attempts with Android phones, Microsoft's Original Surface or even the first generation iPhone with its 2G connection? Big changes mean big risks and usually big mistakes. I doubt Samsung will make these things even at near-normal volumes with this huge polymer-based display and strangely shaped AMOLED screens – note that it will be released six weeks after the Galaxy S10 trio.
If Samsung can pull a rabbit out of a hat there, they also have to pin down the software. This seems a bit more likely as they have the help of Google, which works with the latest versions of Android to elegantly handle multiple screens and folding screens. The demonstrations were undoubtedly impressive, as apps seamlessly switched between two screens and worked in a multi-panel interface. But do not forget that they also need developers, both the main apps like Facebook and Spotify, as well as the smaller, more personal apps that users rely on.
And finally, Samsung needs consumers to get excited in a big, big way. With a starting price of $ 1980, even more for the promised 5G version, Samsung's marketing department would need a miracle worthy of an Old Testament prophet to hire buyers for the Galaxy Fold.
There was nothing in it Yesterday's demo showed why a very large but somewhat clunky screen, paired with a much smaller and less appealing screen that you would use frequently, was worth two to three times as much as the phones, which we already have comfortable with. Hey, Samsung: My phone already plays Netflix and works with Google Maps, and using three apps instead of "only" two is not a down payment for a car.
Even in the unpacked presentation, the company unhesitatingly positioned the Galaxy Fold as a "luxury device". And that could win a few fans: Some who can afford it will certainly have it only for the "Wow" factor that distinguishes cell phones like the original Motorola RAZR. With its free specs and unique design, it certainly has a better claim to real luxury than the gaudy monstrosities of Vertu and Goldvish. But can you see the average buyer having four phones he can buy for a family plan? No chance.
Again, assume that all of these unusual stars are matched and Samsung can not make Galaxy Folds fast enough to meet consumer demand. If this really happens, Samsung will know that it has a winner and is investing money to make folding technology more affordable and achievable. Within two to three years, Galaxy brand folding machines will be priced in price-to-swallow price ranges, and competitors will seek to rebuild the hinge and polymer display for even lower-priced designs.
That would be nice. I think I would love a world where phones that make a sci-fi prop house were commonplace. But as with Dick Tracy in the radio stations and the transparent computer screens in every single sci-fi movie, reality seems far less practical than more conventional designs. The far more likely scenario is that Samsung is selling several thousand of these phones to people with sufficient curiosity and disposable income to review them, and we'll be impressed with a few other eye-catching features in a year or two.  The "Samsung" logo is the Fold's most important feature. "width =" 1911 "height =" 1082 "data-credittext =" Samsung "src =" /pagespeed_static/1.JiBnMqyl6S.gif "onload =" pagespeed.lazyLoadImages.loadIfVisibleAndMaybeBeacon (this); "onerror =" this.onerror = null; pagespeed.lazyLoadImages.loadIfVisibleAndMaybeBeacon (this); "/>
And that's okay! If the Galaxy Fold is next to it Designs like the Nokia N-Gage or the Kyocera Echo ends up in the dustbin of the phone's history, it still has its purpose in the present: Samsung will look cool, whatever the Galaxy Fold is – status icon, Pipe Dream, corporate folly – it It's certainly cool In a smartphone market where phones are indistinguishable in a sea of glass plates, the fact that the Galaxy Fold wears a Samsung logo makes every penny spent on it.